Director, Operations – Skincare & Innovation

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Own, monitor, and deliver on KPIs and success metrics for skincare performance systemwide, including but not limited to revenue targets, services, add-ons, and retail performance. • Drive immediate and sustained revenue growth in skincare services across all existing locations — including core skincare services, new innovation offerings, and retail — while ensuring system-wide compliance with brand standards and ongoing adoption of skincare across all Elements Massage locations. • Drive measurable improvements in average ticket, service provider utilization, and retail attachment rates. • Identify performance gaps across regions and studios; develop and deploy target action plans to improve results. • Analyze system-wide data to uncover trends, opportunities, and underperforming markets; provide actionable insights and recommendations. • Lead end-to-end innovation lifecycle - including ideation, pilot design, testing, system-wide rollout, and pull-through. • Own the strategy and execution of new services, modalities, and revenue streams beyond core skincare offerings. • Evaluate pilot performance and determine scalability, pricing strategy, and operational feasibility. • Partner cross-functionally to bring new concepts to market and ensure successful adoption • Continuously assess industry trends to keep the brand competitive and differentiated. • Own the expansion strategy for skincare across the system, including adoption in new and existing studios. • Lead rollout initiatives (i.e., Skincare 2.0), ensuring clear execution plans, timelines, and accountability. • Develop and deliver scalable training programs (in-person, online, or combo), toolkits, job aids, operational playbooks, and other resources to support franchisees. • Partner with New Studio Opening (NSO) to embed skincare into all new locations. • Drive retail attachment rates by developing and deploying sales training, scripting, and tools that enable service providers and front desk associates to recommend and convert at point of sale. • Partner with Marketing and vendors to align retail promotions with service launches, seasonal campaigns, and guest experience priorities. • Establish and maintain retail performance benchmarks; identify underperforming studios and deploy targeted coaching and action plans. • Ensure brand-consistent merchandising execution at the studio level, including planogram compliance, product presentation, and inventory guidance. • Partner closely with Ops Directors to incorporate skincare and innovation priorities into regional business plans • Align performance goals, accountability, and coaching strategies across markets. • Support Ops Directors in driving execution through business reviews, action planning, virtual training, on-site regional training, and field engagement. • Ensure consistent communication and alignment with the Elements Brand team. • Collaborate with Marketing, Training, Technology, Finance, WAVE, and other cross-functional teams to support successful service launches and ongoing initiatives. • Ensure alignment on brand standards, guest experience, and service protocols. • Support national promotions and campaigns tied to skincare and innovation • Act as a trusted partner to franchisees, driving adoption and sustained performance • Lead bootcamps, training, and business reviews focused on skincare and innovation growth; partner with Ops Directors to reinforce accountability and performance tracking. • Develop tools and resources that simplify execution at the studio level

🎯 Requirements

• Bachelors degree in business or related field preferred • Experience in the skincare, esthetics, or broader beauty and wellness industry a plus • At least seven years successfully supporting franchisees, working in a franchised business, or in a field operations role; multi-unit management experience preferred • Retail strategy experience a plus • Familiarity with Elements Massage and the health and wellness industry a plus

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan