Vice President – Franchise Growth

🕒 May 29

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $150k - $160k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Personally lead direct sales activity in international and non-traditional franchise channels (~30% of role), where senior-level engagement and expertise have the greatest impact on closing deals. • Lead, coach, and develop a team of Franchise Sales Directors (~70% of role): build and execute the strategy, playbooks, and accountability structures that drive the team & collective performance and close rates. • Setting the Sales, Lead Generation and Portfolio Management strategies, and leading the rollout and tracking thereof • Leading a Team of Sales, Lead Generation and Portfolio Management professionals. • Analyze current lead flow and sources advising and implementing methods for increasing lead volume and quality. • Identify, attract, and close professionally and financially qualified franchise owners across 5 brands. • Align strategy and candidate targets, ensuring an increase in quality and qualified leads closed. • Work closely with the brand Operations, Real Estate, Marketing, Training and Finance teams of all 5 brands, meeting the unique needs of each brand and their goals. • Together with the Real Estate team, develop market strategies to increase pipeline and achieve sales goals. • Leads and project manages the timely and accurate compliance with all applicable state and federal franchise disclosure laws and regulations and execution of franchise agreements and corporate procedures/ legal guidelines. • Create incentive packages internally to engage and motivate the team, and external campaigns to generate urgency and excitement with prospects. • Work with Real Estate and Legal to develop proximity/impact policies and process. • Work with teams and Executive Leadership across the system, to develop other franchise policies as needed by the business over time • Provide leadership and guidance to direct reports, including domestic and international sales, portfolio management and lead generation functions. • Fully comprehend the FDD of all 5 brands and articulate and educate prospects, as well as coach the development team, on FDD questions and positioning. • Ensure systems, processes, and procedures are effective and provide recommendations for enhancements. • Represent the company and Brands at panel discussions, Tradeshows and other channels as needed to generate and sustain a healthy and growing franchisee portfolio.

🎯 Requirements

• A track record of developing Franchise Development strategy • Leading successful sales teams in the Franchise industry. • Fitness/wellness/beauty experience is a plus. • Ability to work independently; set and meet deadlines. • Strong understanding of the Franchise Disclosure Document (FDD). • Strong negotiation, influence, analytical, and financial acumen. • Confident, positive attitude and ability to lead in a sales environment. • Collaboration across teams and levels within the organization. • Ability to teach selling systems and tactics. • Ability to work well under pressure and meet deadlines. • Skillful at relationship building and influencing prospects. • Accountability for the achievement of consistent, measurable results. • Ability to work collaboratively and professionally with company executives and other business leaders • Excellent written and verbal communication skills (content creation for decks, dashboards, etc.). • Bachelor’s degree required.

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan