Website Experience Senior Director

🔥 33 minutes ago

⏰ Full Time

🟠 Senior

👔 Director

Where this job comes from

Posted on Wellhub's careers page, not through a job board

First seen by Remote Rocketship 33 minutes ago

Logo of Wellhub

Wellhub

1001 - 5000 employees

Founded 2012

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Accelerator/Incubator on 2024-12

HR Tech • SaaS • B2B

Wellhub is a corporate wellness platform that packages fitness, mindfulness, nutrition and sleep services into a single subscription for employees whose companies offer it as a workplace benefit. The platform provides access to a large global network (120,000+ in-person gyms & studios, 3,800+ virtual personal trainers, and 90+ premium wellness apps), supports both employer-paid and employee-paid subscription options, and is delivered via an app that companies can launch in about 30 days. Wellhub positions itself as an HR-facing benefit (helping reduce healthcare costs and turnover) and a consumer-facing wellness subscription for employees.

📋 Description

• Lead the vision, roadmap, and strategy for Wellhub's website and its evolution toward an Agentic Website Experience and Operations model • Own conversion rate optimization, including experimentation strategy, A/B test prioritization, qualitative research, behavioral surveys, and optimization decisions • Own website performance measurement and automated reporting for traffic, MQLs, sign-ups, and conversions • Analyze visitor behavior using data synthesis, heat mapping, Amplitude, and Looker • Partner with stakeholders on website experiences for product launches, content, campaigns, and the broader roadmap • Lead the website design and UX function, including the Mantra design system and design-to-code operating model from Figma to Mantra to Strapi • Own quality standards for human- and agent-generated work • Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website • Define human-in-the-loop boundaries, guardrails, and escalation paths • Identify, procure, and roll out website technology and platforms • Architect content and information architecture for SEO, GEO/AEO, and Web MCP • Lead AI-powered personalization and predictive experimentation • Ensure conversational and AI-assisted website interactions align with the broader company AI architecture • Lead product managers, UX designers, web analytics, and developers • Inspire and empower colleagues while promoting wellbeing and work-life wellness

🎯 Requirements

• Prior experience in B2B website management (mandatory) • Hands-on application of agentic AI and experimentation (mandatory) • Proven experience owning a website and running experimentation programs • Deep expertise across web technology stacks, including analytics platforms, headless CMS, and web design systems • Hands-on experience applying AI/agentic technology to marketing or web workflows • Experience with agent frameworks, AI personalization/CRO, conversational content tooling, or GEO/AEO strategy • Production experience with AI-assisted design-to-code workflows • Defensible perspective on agentic AI leverage versus risk in B2B contexts • Ability to bridge marketing, martech/engineering, and data teams on AI implementation • Experience leading design and/or research functions or managing senior design individual contributors and design system owners • Experience owning a design system as shared infrastructure • Experience working in matrixed, fast-paced, hyper-growth environments • Strong analytical and critical-thinking skills focused on KPIs and conversion metrics • Experience adapting to new domains, AI trends, and vendor tools • Experience working across global companies and website localization

🏖️ Benefits

• Free Gold+ Wellhub membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more • Ability to add up to three family members to the Wellhub plan • Wellz emotional wellbeing program with personalized journeys, 52 individual therapy sessions per year, and on-demand content • Health, dental, and life insurance • Hybrid and remote work options • Home office reimbursement • Flexible schedules aligned with time zones, team needs, and personal routines • Vacations after 6 months • Additional 3 days off per year • 1 day off for each year of tenure, up to 5 additional days • Extra holiday for your birthday • 100% paid parental leave for all new parents • Extended leave and ramp-back period for parents giving birth • Access to world-class learning and development platforms • Interactive development sessions and personalized development roadmap • Internal career opportunities • Continuous learning and feedback • Inclusive, collaborative culture • Syndio Fair Pay Certified employer

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