Senior Manager, Demand Generation

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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WellSaid Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🤖 Artificial Intelligence

☁️ SaaS

📱 Media

Artificial Intelligence • SaaS • Media

WellSaid Labs is a company that specializes in creating high-quality, natural-sounding AI-generated voiceovers. Their platform offers a studio for voiceover creation, an API for developers, and a range of voice styles to choose from, making it ideal for corporate training, marketing, and video production. The company emphasizes data security and ethical AI, serving a global clientele that includes large enterprises. Through WellSaid's services, businesses can produce engaging audio content efficiently, leveraging a variety of customizable voices that sound human and realistic.

📋 Description

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets • Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication • Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation • Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales • Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more • Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working • Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage • Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging • Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

🎯 Requirements

• 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role • Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment • Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot) • Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization • Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales • Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics • Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs • Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction • Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail • Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch • (Bonus) Familiarity with AI, creative technology, L&D or marketing buyer personas • (Bonus) Experience with event strategies, including sales follow-up SLAs to drive conversion

🏖️ Benefits

• Competitive salary and stock options • Full medical, dental, and vision insurance • Matching 401(k) plan • Generous vacation policy/paid time off • Parental leave • Learning & development stipend • Home office stipend