Senior Copywriter

🕒 August 4

🇺🇸 United States – Remote

💵 $94.5k - $104k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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West Cary Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

West Cary Group is a full-service, minority-owned advertising, technology and communications agency founded in 2007 by Moses Foster. The firm operates as a delivery engine capable of executing insights throughout the customer journey, merging award-winning creative with rigorous data analysis to create marketing campaigns with measurable outcomes. Specialties include digital advertising and media buying, web design and development, mobile app design, corporate communications, direct response marketing, and marketing strategy. The agency emphasizes the importance of diversity in its approach to problem-solving and team building.

📋 Description

• Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward • Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and walk through an entire creative campaign • Brainstorm thought leadership concepts and tackle detail-oriented projects • Proactively offer guidance and direction to other copywriters when necessary • Develop a deep understanding of the client and their services • Create and present messaging strategy that enhances client’s brand identity • Work closely with Art Directors and other creatives to create visual and verbal harmony • Balance client feedback with proven strategy to put forth the strongest possible creative • Check questionable details • Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction • Stay abreast of marketing trends, innovations and successes • Write consistently in brand voice with an eye for nuance across audiences and lanes of business • Use the creative brief and research to meet the client’s needs • Manage time effectively, handling multiple deadlines and priorities, sometimes on short timelines • Demonstrate pride in the quality of work • Have experience as a people manager • Other duties as assigned

🎯 Requirements

• A Bachelor’s degree or a combination of education and professional experience is required • 5+ years’ writing experience in advertising or related field, including graduate advertising program or portfolio school • Agency experience highly preferred • Ability to read, analyze and interpret all forms of information • Ability to write for a variety of media and audiences • Excellent written and verbal communication and presentation skills • Ability to seek out and learn from feedback • Must be well organized and detail-oriented • Must be team-oriented but able to work independently • Must demonstrate tact and diplomacy • Ability to prioritize tasks and multi-task • Must approach work with a collaborative, solution-oriented attitude • Ability to take ownership of a project from kickoff to handoff • Experience working in a Mac-based environment