Channel Marketing Specialist

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🕒 2 days ago

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Western Digital

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1970

🏭 Manufacturing

📦 Logistics

💼 Consulting

💰 $900M Post-IPO Equity on 2023-01

Manufacturing • Logistics • Consulting

Western Digital is a leading manufacturer of data storage solutions, including solid state drives (SSDs), hard drives (HDDs), USB flash drives, and memory cards. The company provides a broad range of products for various uses, such as gaming, video surveillance, and data backup. They also offer solutions for data centers, network-attached storage (NAS), and digital photography. Western Digital is renowned for their innovation in developing storage technologies that meet the needs of both consumers and businesses.

📋 Description

• Act as the primary marketing partner for Canada, collaborating with sales, regional marketing, and operations teams • Develop market-level strategy and plans aligned to regional and global business objectives • Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations • Lead end-to-end execution of integrated marketing initiatives across retail, e-commerce, digital, campaigns, and events • Maximize ROI on marketing development funds against IMP goals • Adapt and localize regional/global marketing programs for the Canadian market • Manage multiple concurrent initiatives while balancing strategic priorities with operational execution • Define KPIs and success metrics for Canadian marketing initiatives • Analyze performance data, identify trends, and optimize plans • Provide market condition updates, best practices, suggestions, and ideas to leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required • MBA or advanced degree in Marketing preferred • 6–8+ years of experience in channel marketing or a related field, preferably in the technology industry • Strong understanding of the Canadian market, including retail, e-tail, and distribution channels • Excellent communication and interpersonal skills, with ability to build relationships at all levels • Experience supporting product launches or integrated go-to-market initiatives • Strong analytical and strategic thinking capabilities • Fluency in English and French required • Experience working within a global or regional marketing organization • Proven track record of developing successful channel marketing programs • Ability to travel within Canada and USA as needed for partner meetings and events

🏖️ Benefits

• Remote work • Inclusive environment where every individual can thrive through a sense of belonging, respect and contribution • Accommodation support for applicants with disabilities during the careers website and hiring process