Director, OPX Global Marketing

Job not on LinkedIn

🔥 4 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $162k - $202.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Westinghouse Electric Company

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚡ Energy

🏭 Manufacturing

Energy • Nuclear • Manufacturing

Westinghouse Electric Company is a leader in the nuclear energy sector, providing innovative solutions and advanced technologies for nuclear power generation. With a strong focus on safety and sustainability, Westinghouse develops and manufactures a range of nuclear components, including pressurized water reactors and small modular reactors. The company also offers extensive training and resource solutions to enhance operational efficiency and support the nuclear industry’s commitment to carbon-free energy.

📋 Description

• Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions • Develop an integrated marketing plan aligned with corporate, team, sales, commercial growth and strategic account goals • Lead and mentor marketing professionals and external partners, setting priorities and strengthening execution across the portfolio • Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools • Enhance customer experience through personalized account-based marketing campaigns and customer insights • Lead AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation • Oversee market research and competitive analyses, advising OPX leadership on strategic positioning • Develop market intelligence covering customers, competitors, market trends, opportunities and growth strategies • Partner with commercial, operations, legal, government affairs, supply chain and global communications teams • Measure campaign performance and use data-driven insights to improve marketing effectiveness • Determine strategic positioning of conferences, sponsorships and Westinghouse-hosted events • Maintain consistency across marketing touchpoints in accordance with Westinghouse brand guidelines • Support commercial and business-unit technology/segment teams with market growth, new customer acquisition and existing-customer wallet share programs • Manage the annual marketing budget and guide execution of plans and campaigns • Report to the Chief Commercial Officer, OPX business unit

🎯 Requirements

• 10+ years in a marketing leadership or relevant role, including experience managing professionals • 10+ years of business unit or product marketing experience • Experience leading creative teams and overseeing projects or related disciplines • Experience with digital marketing tools, including account-based marketing (ABM) campaigns and customer journeys • Experience with AI functions and developing AI content and creative assets using agents • Mid-to-expert level knowledge of MS Copilot, Adobe Suite and digital tools technology stack • Experience developing marketing professionals, managing performance and building teams • Expertise working with senior business leaders and translating priorities into marketing strategies • Experience developing executive-level market intelligence and competitive landscape analyses • Willingness and ability to travel internationally 10%–20% • Must comply with applicable United States and comparable export control requirements

🏖️ Benefits

• Comprehensive medical benefits, potentially including medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options • Wellness programs, including Employee Assistance Program for employees and household members • 401(k) with company match contributions • Paid vacations and company holidays • Flexible work arrangements • Educational reimbursement and comprehensive career programs • Global recognition and service programs • Employee referral program • Incentive pay based on company and individual performance may be available