Senior Manager, Growth Marketing

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Whip Around

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

📦 Logistics

💼 Consulting

🚗 Transport

💰 $14M Series B on 2021-12

Logistics • Consulting • Transport

Whip Around is a comprehensive fleet management software provider focused on optimizing vehicle and equipment maintenance. Their platform offers solutions for fleet maintenance, inspections, fuel management, compliance, reporting, and integrations. Whip Around enables companies to manage documentation, track fuel usage in real time, and ensure compliance with safety and regulatory standards, helping to increase efficiency, performance, and profitability. The platform is tailored to the needs of various roles such as drivers, fleet managers, mechanics, and executives, providing real-time data and analytics to improve decision-making and reduce downtime.

📋 Description

• Own and optimize the full digital prospect lifecycle from acquisition through qualified lead, opportunity, pipeline, and customer conversion • Develop, launch, test, and optimize digital campaigns targeting buyers across fleet, transportation, logistics, construction, and related industries • Analyze funnel performance by channel, campaign, audience, industry, and buyer segment • Establish performance benchmarks and reporting across acquisition, conversion, pipeline contribution, CAC, and channel efficiency • Identify and test new digital channels, audiences, campaigns, and growth opportunities • Partner with Sales to improve lead handling, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and funnel performance • Manage paid digital programs across Google Ads and LinkedIn Campaign Manager • Own website conversion strategy, including landing pages, calls to action, forms, and conversion paths • Partner on SEO strategy and coordinate internal and external SEO resources • Manage external digital marketing agencies and vendors • Own prospect nurture strategy and develop lifecycle programs across audiences, intent, lifecycle stage, and acquisition channel • Develop attribution and performance reporting across marketing channels • Build and analyze Salesforce reports and dashboards for lead, opportunity, pipeline, and campaign performance • Partner with Marketing and Sales Operations on lead tracking, lifecycle stages, campaign attribution, and funnel reporting • Translate performance data into recommendations for Marketing, Sales, and company leadership • Partner with Sales, Customer Success, Expansion, Product, and Marketing teams on campaigns, enablement, launches, adoption, retention, and expansion • Collaborate on event lead capture, attribution, follow-up, and post-event nurture • Ensure a consistent prospect experience across marketing, sales, and customer touchpoints

🎯 Requirements

• 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline • Demonstrated experience owning the full acquisition and conversion funnel, with clear accountability for pipeline and revenue outcomes • Strong B2B SaaS experience preferred, particularly within fleet management, transportation, logistics, construction, operations, or related technology markets • Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation • Expert-level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution • Advanced proficiency with Salesforce reporting and dashboards, with the ability to independently analyze marketing-to-sales funnel and pipeline performance • Hands-on experience launching and optimizing Google Ads and LinkedIn advertising campaigns, including targeting, testing, conversion tracking, budget optimization, and performance analysis • Strong understanding of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution • Experience building and optimizing lead nurture and lifecycle programs across different audiences, channels, and buying stages • Experience managing digital agencies, consultants, and external vendors with clear performance expectations • Strong analytical skills and ability to translate complex performance data into clear insights and recommendations • Proven ability to work cross-functionally with Sales, Customer Success, Product, and Marketing teams • Proficiency using generative AI tools, including ChatGPT and Claude, to improve marketing productivity, research, analysis, campaign development, content workflows, and experimentation • Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously • A test-and-learn mindset with the ability to turn data into decisions and decisions into action • Comfortable operating as both a strategic owner and hands-on contributor in a fast-moving environment • Employment eligibility verified via the I-9 Form

🏖️ Benefits

• Unlimited PTO: Use your paid time off when you need it • Subsidized healthcare: A variety of subsidized medical plans to fit your needs • 401(k) matching • Paid parental leave and caregiver support • Professional development plans and resources to support continuous learning • Variable compensation included