Director, Consumer Lifecycle

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WISEcode

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🏥 Healthcare

🤖 Artificial Intelligence

Food & Beverage • Healthcare • Artificial Intelligence

WISEcode is a company focused on enhancing food transparency to empower personalized nutrition. Utilizing patented AI and machine learning, WISEcode provides detailed insights into food products, unlocking over 10,000 attributes to help consumers make informed dietary choices. Their mission is to enable individuals to understand what's in their food, promoting healthier eating habits while identifying potentially harmful ingredients and allergens.

📋 Description

• Own the consumer lifecycle end to end from app installation through activation, engagement, subscription conversion, retention, and support • Build AI-native, agent-assisted consumer support with deflection, escalation paths, SLAs, and voice-of-customer feedback loops • Develop personalized lifecycle journeys across onboarding, engagement, habit-building, win-back, and free-to-Premium conversion • Build and improve a consumer knowledge base • Create reporting that surfaces opportunities for improvement and growth • Execute onboarding and activation flows that quickly and measurably deliver first value • Manage lifecycle messaging across email, push, and in-app channels • Drive retention, engagement, and re-engagement through cohort analysis, churn signals, and targeted programs • Own the consumer health dashboard covering acquisition handoff, activation, engagement, conversion, retention, and support health • Select, build, and connect scalable tooling with AI agents integrated into processes • Partner with Marketing and Consumer Product on app improvements, product roadmap, proactive messaging, retention, and growth • Produce weekly consumer reporting for executive decision-making

🎯 Requirements

• Senior-level hands-on executor; no team management responsibility • Experience building AI-native operations and production AI tools, including agents, automations, and workflows • Five or more years of experience in consumer B2C lifecycle, growth, CRM, or consumer success • Direct ownership of activation, retention, or conversion metrics at meaningful scale • Hands-on fluency with lifecycle and analytics tools such as AppsFlyer, Braze, Iterable, OneSignal, Mixpanel, Amplitude, or equivalents • Strong experience working with consumers in customer success, support, or an equivalent role • Comfort with speed and ambiguity in a fast-paced, multi-opportunistic environment • Health, nutrition, wellness, or subscription consumer app experience is a bonus

🏖️ Benefits

• Competitive base • Bonus • Meaningful equity • Fully remote work • Occasional travel for in-person meetings