Senior Lifecycle Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Wistia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

📣 Marketing

💼 Consulting

☁️ SaaS

💰 $17M Debt Financing - Wistia on 2018-07

Marketing • Consulting • SaaS

Wistia is a video marketing platform for businesses that provides hosted, ad-free video storage and embedding, webinar hosting, recording and AI-assisted editing, and detailed viewer analytics. It offers marketing-focused features like lead capture, SEO, localization, integrations with marketing automation tools, and APIs to build custom video experiences, helping teams create, distribute, and measure video content across web and marketing channels.

📋 Description

• Help users discover, adopt, and realize ongoing value from Wistia’s video and webinar platform. • Own the strategy and execution of 1:many and 1:few lifecycle programs, primarily through email. • Drive product adoption, feature awareness, and cross-sell/purchase readiness across trial and customer audiences. • Build and evolve trigger-based, behavior-driven email programs. • Mine and analyze the customer database to identify underserved segments, under-engaged users, and untapped lifecycle moments. • Develop a customer delight program that rewards customers and turns them into brand advocates. • Partner with Content to identify gaps and shape the content roadmap. • Integrate lifecycle email with events, webinars, product marketing, launches, and feature releases. • Partner with Marketing Operations on HubSpot strategy and architecture. • Leverage AI tools to scale email-program sophistication, output, segmentation, and experimentation. • Define and track KPIs tied to adoption, engagement, and cross-sell readiness. • Translate customer-behavior data into recommendations for broader marketing investments. • Collaborate with Content, Growth Marketing, Growth Product, Marketing Operations, and Customer Success.

🎯 Requirements

• 9+ years of email and lifecycle marketing experience at a B2B SaaS company. • Consistent track record of owning marketing strategy and program outcomes, not just execution. • Hands-on individual-contributor orientation. • Meaningful, practical experience using AI tools for content generation, segmentation logic, and experimentation. • Deep HubSpot expertise, including segmentation, automation workflows, dynamic content, and program-level architecture. • Ability to co-own HubSpot with a Marketing Operations partner. • Strong cross-functional influencing skills with Content, Events, Webinars, Product Marketing, and Growth Product teams. • Ability to build alignment and achieve results without direct authority. • Genuine user-advocacy mindset. • Strong analytical skills with funnel and engagement data. • Experience with adoption- and engagement-focused lifecycle programs. • Understanding of using email to build product habits and deepen customer relationships. • Experience with PLG or product-led growth motions is a meaningful plus.

🏖️ Benefits

• Employee stock options • 401k with 3% company contribution, regardless of whether you contribute • Roth 401k available • Fully paid healthcare, dental, and vision insurance premiums, including family plans • Pre-tax FSA and Dependent Care Account • 16 weeks of paid parental leave • Flexible Time Off • Annual professional development stipend for courses, conferences, and more • New hire bonus to enhance home office setup • Pet insurance discount