Creative Director

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WM Partners, LP

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

💸 Finance

🧘 Wellness

B2B • Finance • Wellness

WM Partners, LP is a private equity firm focused on investing in health and wellness brands. With over $1. 1 billion invested in the sector, the firm is committed to building iconic brands that improve the lives of individuals and contribute positively to society. WM Partners offers strategic and operational expertise to lower-middle market companies, leveraging over 340 years of combined entrepreneurial and investment experience. The firm prioritizes diversity, sustainability, responsible investing, and community involvement, positioning itself as a trusted partner in the health and wellness sector.

📋 Description

• Own Primal Harvest’s creative expression across consumer-facing brand touchpoints. • Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions. • Build and maintain a consistent visual and verbal brand system across all major customer touchpoints. • Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative. • Direct photography, video, motion, design, copy, and production work across internal and external teams. • Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals. • Lead the creative production process from brief to concept to execution to delivery. • Establish creative standards, workflows, review processes, and quality controls so work moves quickly without sacrificing brand quality. • Use performance data, customer insights, and channel feedback to improve creative effectiveness over time. • Manage creative timelines, budgets, and asset delivery across competing priorities. • Leverage the latest AI tools, capabilities, and workflows to produce an even higher quality and volume of creative output in a more cost-effective way than ever before. • Partner with executive leadership to influence how the brand evolves as the business scales. • Help evolve Primal Harvest's brand, ensuring creative decisions reinforce a differentiated and enduring market position.

🎯 Requirements

• 8+ years of creative experience, ideally across CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands. • A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution. • Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems. • Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments. • Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand—not simply maintaining an established one. • Commercial fluency: you understand that creative must build brand trust, improve conversion, support acquisition, and strengthen retention. • Ability to operate in a lean, fast-moving environment with limited resources and high expectations. • Comfort partnering with cross-functional teams and executive stakeholders. • High standards and a bias toward action. • A clear point of view on what great creative looks like for a modern wellness brand.

🏖️ Benefits

• Comprehensive Health Benefits • Generous Paid Time Off and Holidays • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • 401K + Match • ClassPass membership • Flexible working options • Team Events • Product Discounts