
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
🔥 0 minutes ago
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51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
• Create ads, emails, and landing pages focused on driving sales and improving conversion rates • Transform concepts, references, and successful creative assets into brand-adapted pieces • Replicate and adapt static creatives from winning brands • Analyze references and identify the elements that make a creative asset effective • Create ad variations for different products, audiences, and messaging angles • Use generative AI tools to produce high-quality creative assets quickly and at scale • Design and build emails in Klaviyo • Create and optimize conversion-focused landing pages using Replo or similar builders • Adapt designs to different formats and advertising placements • Experiment with concepts, hooks, compositions, and messaging • Generate iterations based on performance references and campaign learnings • Maintain an agile, consistent production flow of new creative assets and variations • Primary evaluation based on performance and conversion, in addition to aesthetic quality
• Excellent visual judgment and design sensibility • Portfolio demonstrating the ability to create visually compelling, performance-oriented assets • Experience using generative AI for design and visual content creation • Practical proficiency with tools such as Midjourney, Nano Banana, Flow, or similar platforms • Ability to transform an existing reference into a new piece adapted to a brand • Understanding of Direct Response Marketing and performance advertising • Ability to design with conversion in mind, not aesthetics alone • Experience or knowledge in email design for Klaviyo • Experience creating landing pages in Replo or similar builders • Fast execution and the ability to produce multiple iterations • Autonomy, proactivity, and the ability to work to deadlines • Previous experience working with ecommerce brands (strongly preferred) • Experience creating creatives for Meta Ads or other paid media platforms (strongly preferred) • Knowledge of CRO (Conversion Rate Optimization) (strongly preferred) • Experience working with direct-to-consumer products (strongly preferred) • Experience interpreting performance metrics to improve creative assets (strongly preferred) • Knowledge of copywriting and Direct Response (strongly preferred) • Experience testing different concepts and creative angles (strongly preferred) • Submit the three best pieces created using generative AI as part of the selection process
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