Market Intelligence Director

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $154k - $250k / year

⏰ Full Time

🔴 Lead

👔 Director

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

☁️ SaaS

💸 Finance

📋 Compliance

SaaS • Finance • Compliance

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. • Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market • Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels • Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning • Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making • Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments • Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities • Provide strategic guidance to sales and sales engineering teams on effective competitive tactics • Develop impactful competitive messaging for global sales and marketing initiatives • Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps • Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends • Engage with clients and partners to influence decisions through timely and thorough competitive analysis

🎯 Requirements

• Bachelor’s Degree in marketing or related field • 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales • Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics • Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership • Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred) • Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making • Expertise in competitive intelligence platforms, CRM, and analytics tools • 30% travel for company events and internal meetings

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package