Director of Brand Strategy

🕒 August 4

🇺🇸 United States – Remote

💵 $154k - $250k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $689.3k Venture Round on 2014-10

Consulting • Healthcare • Logistics

Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

📋 Description

• Define and evolve Workiva’s brand positioning and corporate narrative, including category framing, platform story, and differentiation • Translate company strategy into clear market positioning • Build strategy to grow Workiva’s category awareness and share of voice • Define brand architecture and naming strategy • Partner with Product Marketing on product and experience naming and nomenclature • Provide executive oversight and strategic direction for brand campaigns • Establish vision, priorities, and operational standards for integrated marketing initiatives • Build and own brand measurement architecture, including brand health tracking, campaign effectiveness measurement, and the internal Brand Index • Connect brand metrics to awareness, perception, pipeline, and retention outcomes • Turn market data and research into actionable insights and executive-ready reporting • Own brand standards, guidelines, and governance • Drive consistent brand expression across marketing, product, people and culture, and sales • Build scalable brand tools and enablement programs for global, multilingual teams • Leverage AI tools to develop brand strategies and scalable frameworks • Lead and develop a team of brand and marketing professionals • Set direction, build capability, and create a high-performance culture

🎯 Requirements

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at an agency • Bachelor's degree in Marketing, Communications, Business, or a related field • Demonstrated experience leading and developing teams • Proven experience in B2B SaaS or platform companies at enterprise scale • Track record defining brand narratives, positioning, and messaging systems • Experience owning brand measurement frameworks and connecting brand metrics to business outcomes • Strong ability to influence senior stakeholders across multiple functions • Experience building or evolving a category-defining brand platform • Experience managing agency relationships across creative, research, and media • Ability to analyze market data and research and translate insights into compelling narratives • Experience governing naming and brand architecture across a growing product portfolio • Familiarity with global brand governance across multiple languages and regions • Curiosity about or hands-on experience with AI in modern brand and marketing systems • Must maintain reliable internet access when working outside a Workiva office

🏖️ Benefits

• Discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/remote work from any location within the country of employment • Up to 25% travel for team, partner, and stakeholder collaboration

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