Senior Retention Marketing Lead

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World Vision USA

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1950

🤲 Charity

🤝 Non-profit

Charity • Non-profit

World Vision USA is a Christian nonprofit humanitarian organization that partners with donors, churches, and communities to help children, families, and communities overcome poverty and crises. Through child sponsorship and targeted programs, World Vision provides disaster relief, clean water, food and health interventions, child protection, and community development worldwide. The organization emphasizes faith-based service, financial transparency and accountability (noting 86% of operating expenses went to programs in 2025), is a U. S. 501(c)(3), and is reviewed by third-party charity evaluators.

📋 Description

• Own lifecycle retention strategy for the Sponsorship portfolio with primary accountability for the month 13+ sponsor retention (post-year-one), including clear ownership for churn reduction and tenure growth across priority risk moments (e.g., delinquency/non-payment, project closures/phase outs, child drops, and general attrition) in later tenure. • Develop and maintain a sequenced, insight-led retention roadmap (12–24 months) that prioritizes the highest-impact interventions, clarifies dependencies, and balances in-year needs with long-term portfolio health. • Govern retention measurement (in collaboration with Analytics) including churn by category/type/tenure, save rate, non-payment risk indicators, and leading engagement indicators. • Lead deep-dive cancel analytics to identify trends and drivers (by segment, acquisition channel, tenure, payment behavior, communications engagement, and operational/program factors) and translate findings into clear, prioritized opportunity hypotheses. • Create and optimize segmented retention journeys and experiences (audience rules, triggers, messaging strategies, channel mix, and timing), with emphasis on month 13+ lifecycle stages that mitigate churn, strengthen sponsor trust, and protect donor experience while minimizing operational burden and ensuring readiness for Sponsor Care/Service. • Lead retention test-and-learn plans: use cancel insights to size opportunities and define hypotheses; translate into briefs and requirements; partner with channel owners and Product/Digital teams to implement pilots (e.g., A/B, holdouts, phased rollouts); evaluate incremental impact and scale validated solutions with documented standards and playbooks. • Partner with Operations and Impact Lead to ensure sponsor-facing impact claims are credible, evidence-informed, and aligned to sponsor expectations. • Collaborate with Sponsor Experience journey owners (e.g., onboarding, extension, and operations/impact) to ensure retention interventions are coherent across the lifecycle and do not conflict with other touchpoints or channel priorities. • Maintain and evolve documentation and playbooks (journey maps, segmentation logic, decision logs, creative standards, and launch checklists) to support repeatable execution, partner self-service, and compliance alignment. • Represent Sponsor Experience/Sponsorship Product Marketing in cross-functional forums as assigned, advocating for retention priorities and surfacing risks, dependencies, and tradeoffs. • Work collaboratively with team members when assigned to work as part of a team.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience. Master’s degree preferred. • Minimum of 8 years of progressive experience in retention/lifecycle marketing, CRM/journey strategy, direct response fundraising, or related customer/sponsor experience roles, including demonstrated ownership of churn reduction programs and measurement. • Experience working with analytics tooling (e.g., BI dashboards) and with CRM/journey platforms; ability to partner effectively on requirements for data, segmentation, and experimentation. • Preferred: experience with sponsorship, recurring revenue, or subscription-style donor programs; familiarity with cancellation drivers such as non-payment/delinquency and program/fulfillment constraints. • Work Authorization: Must be authorized to work in the U.S.A for any employer