Director, Programmatic B2B

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $142k - $160k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients • Define the vision, structure, and best practices for a growing B2B programmatic group • Install operational practices tailored to B2B buying cycles, enterprise audience segmentation, and multi-stakeholder decision journeys • Contribute to business development through thought leadership and pitch participation • Support onboarding of new advertisers and recovery of difficult accounts • Provide internal and external education on programmatic capabilities and new ad tech tools • Own business relationships with clients, agencies, team members, and external partners • Ensure successful delivery, implementation, optimization, inventory strategy, and audience strategy for programmatic campaigns • Lead B2B programmatic strategy aligned with lead quality, account penetration, and sales velocity • Connect programmatic impact to CRM and pipeline metrics • Oversee campaign management and optimization across display, video, native, and ABM-driven executions • Manage a team of typically 2 or more, including workload prioritization, professional development, and operational excellence • Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution • Own relationships with B2B data and technology partners and evaluate new solutions • Develop programmatic points of view, pricing models, and case studies for new business • Coordinate with paid social, search, and content teams on full-funnel demand generation • Provide thought leadership on programmatic trends, privacy, and audience strategies • Manage budgeting, pacing, forecasting, and quarterly business reviews • Serve as escalation point for performance, strategy, and client relationship issues • Represent the agency at industry events, conferences, and with technology partners

🎯 Requirements

• 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment • Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization • Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation • Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue) • Analytical fluency using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms • Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights • Ability to collaborate across creative, media, strategy, and analytics disciplines • Curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends • Position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)