Paid Social Associate Director

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Provide day-to-day account oversight and quality control across a portfolio of paid social accounts • Coach and guide account managers and junior team members on platform execution, campaign strategy, testing, reporting, and client communication • Manage a small book of enterprise-level clients directly as a senior strategic partner • Audit, troubleshoot, launch, optimize, or stabilize campaigns in advertising platforms • Oversee onboarding of new accounts and account setup • Interface directly with clients on complex or escalated needs, present strategy, and strengthen relationships • Develop a full-funnel paid social point of view and translate it into practical guidance • Partner with paid search, client strategy, creative, analytics, and programmatic teams • Evolve paid social best practices, QA processes, campaign workflows, reporting automation, and AI-enabled workflows • Maintain training materials, onboarding resources, and process documentation • Lead social-related trainings and internal discussions • Identify and escalate critical client or account issues to Directors or leadership • Assist the sales team with audits, decks, and pitches • Operate without formal people-management responsibilities

🎯 Requirements

• 4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment • Strong hands-on experience across Meta and TikTok, with additional experience across Pinterest, Snapchat, LinkedIn, Reddit, and/or X • Performance marketing and brand planning experience • Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing • Experience coaching, training, or informally mentoring junior team members • Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar • Experience creating paid social customer acquisition campaigns across diverse clients and verticals • Excellent oral, written, presentation, and interpersonal skills • Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools • Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience • Not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration