Senior Data Scientist

Job not on LinkedIn

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🇺🇸 United States – Remote

💵 $141k - $165k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Design and execute rigorous measurement solutions, including incrementality tests, media mix models, and causal analysis • Translate analytical results into clear, actionable recommendations • Partner with Data Strategy, media, client service, and analytics teams to solve measurement challenges across channels and funnel stages • Work with large, imperfect marketing datasets and identify data quality issues and measurement gaps • Select appropriate methodologies for business questions • Communicate findings and limitations to technical and non-technical audiences • Evaluate CTV, video, audio, OOH, paid social, and other brand investments • Strengthen measurement approaches and guide junior and on-level data scientists • Partner with Data Strategy, media, and client teams to translate business questions into testable measurement plans • Design and analyze geo-based experiments, holdouts, matched-market tests, and causal inference approaches • Build, validate, and interpret media mix models to estimate channel contribution, efficiency, saturation, and diminishing returns • Develop measurement approaches for upper-funnel and brand media • Conduct power analyses, test feasibility assessments, sensitivity analyses, and model diagnostics • Apply predictive modeling, propensity modeling, segmentation, and forecasting • Contribute to shared measurement standards, code, and best practices • Mentor junior data scientists

🎯 Requirements

• Master’s degree in Statistics, Economics, Data Science, Computer Science, Engineering, or another quantitative discipline preferred, or B.S. + 5 years of relevant experience • Strong programming skills in Python, R, and SQL • Hands-on experience designing and analyzing incrementality tests, including geo holdouts, matched-market tests, synthetic controls, holdouts, or randomized experiments • Hands-on experience building, validating, and interpreting media mix models • Deep understanding of statistical modeling, causal inference, experimental design, and time-series methods • Ability to evaluate methodological tradeoffs, challenge weak assumptions, and select approaches appropriate to available data and business decisions • Ability to work independently on ambiguous problems while collaborating with cross-functional teams • Experience with Bayesian modeling frameworks such as PyMC or similar tools • Experience calibrating or validating MMM results with incrementality tests, or integrating multiple measurement methods into a unified recommendation • Experience with brand measurement, awareness studies, retail or offline sales data, or multi-outcome/funnel modeling • Position may be performed remotely in most states within the US, with some exclusions • Position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration