Senior Manager, Paid Search, B2B

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices • Leading client communications through recurring meetings, business reviews, and strategic presentations while building trusted client relationships • Staying current on emerging search trends, AI-driven search developments, automation capabilities, and platform innovations to continually improve client performance

🎯 Requirements

• 4+ years of experience managing paid search campaigns within an agency environment • Experience managing complex B2B paid search programs across enterprise or mid-market clients • Proven success managing significant paid search investments and multi-campaign account structures • Deep expertise across Search Ads 360 (SA360), Google Ads, Microsoft Ads, campaign structure, audience strategy, bidding strategies, automation, and conversion optimization • Strong analytical skills with experience using GA4 and other reporting platforms to develop insights and performance recommendations • Experience developing testing strategies and translating performance data into actionable business recommendations • Excellent verbal, written, and presentation skills with experience communicating directly with client stakeholders • Strong organizational skills with the ability to manage multiple priorities across several client engagements • Ability to collaborate effectively across cross-functional teams in a fast-paced agency environment • Working knowledge of Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!