Senior Programmatic Campaign Manager

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $84k - $97k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Execute programmatic strategies aligned with campaign objectives and KPIs • Implement programmatic best practices across campaign setup, targeting, optimization, and reporting • Stay up-to-date with programmatic trends, technologies, and best practices • Contribute to evaluating programmatic technology partners, including DSPs, SSPs, and data providers • Develop and implement a measurement framework to assess campaign performance and demonstrate ROI • Collaborate with media planning, creative, and analytics teams • Build and maintain relationships with publishers, data providers, and technology vendors • Identify and evaluate new programmatic opportunities and technologies • Contribute to strategic recommendations and performance reports • Manage campaign budgets and optimize resource allocation • Drive continuous improvement through testing and optimization • Troubleshoot and resolve programmatic issues

🎯 Requirements

• 4+ years of directly related experience in programmatic advertising • Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies • Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more • Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns • Good understanding of programmatic measurement and attribution methodologies • Experience collaborating with cross-functional teams • Strong communication and presentation skills • Ability to build and maintain strong relationships with programmatic partners • Proactive and results-oriented approach, with a passion for innovation and continuous improvement • Experience with various programmatic platforms and technologies • Position may be performed remotely in most states within the US, with some exclusions • Not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!