VP, Integrated Media Activation Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $157k - $175k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels • Lead integrated media activation on high-profile enterprise pitches, developing strategies, presenting recommendations, and demonstrating measurable results • Develop full-funnel media investment strategies balancing brand-building and performance objectives • Optimize cross-channel budget allocation and identify high-impact incremental investment opportunities • Identify and activate new media opportunities, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats • Build relationships with media, technology, data, and platform partners • Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts • Partner with Data Strategy & Analytics on measurement approaches connecting brand impact, incrementality, and performance outcomes • Provide strategic activation leadership during the first 45 days after a new business win • Partner with Client Strategy and channel leadership to identify media investment, channel expansion, partnership, and client growth opportunities • Craft scalable activation frameworks, investment approaches, playbooks, and best practices • Develop POVs, case studies, credentials, and pitch materials • Connect Client Strategy and channel teams around a unified activation vision • Coach and mentor media leaders across biddable and non-biddable channels • Support integrated team structures, improve activation workflows, and establish KPIs around media diversification, investment, and business growth • Optimize and scale Wpromote's revenue technology ecosystem, including systems, integrations, automations, and data infrastructure • Drive evolution of the CRM and broader go-to-market technology stack with Revenue Operations, Enablement, IT, Finance, and business stakeholders

🎯 Requirements

• 10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment • Deep hands-on experience across media platforms, bridging in-platform execution and holistic media strategy • Experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives • Expertise across biddable media: Paid Search, Paid Social, Programmatic, and Video • Expertise across traditional/direct-buy media • Experience translating audience, brand, and communications strategies into tactical, cross-channel media plans • Understanding of full-funnel media investment, brand and performance objectives, budget allocation, and measurable business outcomes • Experience developing and executing innovative media activations, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats • Success leading media strategy for enterprise new business pitches • Commercial acumen and experience growing existing client relationships through expanded media investment, new channels, or strategic partnerships • Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, and revenue growth • Ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams • Experience leading, mentoring, or developing media planning and activation talent • Strong executive presence, presentation, and storytelling skills • Ability to communicate and defend strategic recommendations to senior-level clients and internal leadership • Solutions-oriented mindset and ability to navigate ambiguity • Strong operational judgment and experience managing competing priorities and driving initiatives from strategy through execution • Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness (nice to have) • Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function (nice to have) • Experience developing first-to-market media partnerships, custom activations, or innovative investment models (nice to have) • Experience building integrated media playbooks, operating frameworks, or cross-functional processes (nice to have) • Network of media owners, publishers, technology partners, and industry relationships (nice to have) • Position is not eligible for immigration sponsorship • Authorization to work in the U.S. verified through E-Verify

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan) • Remote work flexibility • Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration