Events Marketing Specialist

🕒 July 3

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WTWH Media LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🏥 Healthcare

🏨 Hospitality

🏭 Manufacturing

Healthcare • Hospitality • Manufacturing

WTWH Media LLC is a digital first business-to-business media company focused on providing high value unique content and measurable ROI for marketers. The company manages over 80 web sites, 7 print publications, and produces video, webinars, podcasts, online and live events, and educational forums across various markets including electronics engineering, design engineering, fluid power, hospitality, life sciences, R&D, renewable energy, retail, and robotics. By leveraging artificial intelligence and natural language processing, WTWH Media enhances B2B marketing strategies through advanced targeting methods. The company's network includes specialized platforms such as Design World Network, Robotics Network, Electronics Engineering Network, and others, reaching millions of engaged users globally.

📋 Description

• Develop and execute event-specific marketing plans to drive registrations and meet attendance targets • Partner with Portfolio Marketers, Sales, Audience Development, Events, Operations, and Editors to align strategies, content, and messaging • Build and segment audience lists, refine outreach strategies, support ticket sales and renewals, and address underperforming audiences • Create and manage campaigns across email, telemarketing, social media, influencer outreach, partnerships, media agreements, and digital advertising • Lead development of ads, video content, media kits, promotional materials, graphics, and email designs • Build and maintain event websites using WordPress, Unbounce, and CVENT • Manage discount codes, pacing reports, and attendee communications • Use Salesforce, Outreach, and Google Sheets to manage databases, track conversions, measure ROI, and optimize campaigns • Support sponsor visibility, logo placement, marketing assets, and executive-level VIP engagement • Provide lead-generation campaigns and collateral for sponsorship and attendee acquisition • Attend and support events as needed, including check-in, customer service, live social promotion, setup, tear-down, and sponsor activations

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred; equivalent professional experience considered • 2+ years of marketing experience, ideally focused on events, digital campaigns, or audience engagement • Ability to manage multiple projects and deadlines in a fast-paced environment • Excellent written and verbal communication skills • Ability to collaborate across Sales, Audience, Events, Operations, and Editorial teams • Hands-on experience with Salesforce, Outreach, MailChimp, or similar marketing and CRM platforms • Proficiency in Microsoft Office and Google Workspace • Familiarity with email, social media, paid campaigns, and web content management • Solid understanding of TradeOut execution for event sponsors • Ability to track KPIs, measure ROI, and adjust campaigns based on performance • Customer-focused, adaptable, detail-oriented, and proactive approach to problem solving

🏖️ Benefits

• Competitive salary • Premium medical, dental, vision and other health plans • Full vested 401(k) match • Generous paid time off, including vacation, sick, float, bereavement, and 12 office holidays • Flexible working hours • Supportive work/life balance • Paid parental leave • Dynamic, dedicated, fun and hard-working environment • Collaborative work environment • Consistently ranked as a Top Workplace • Included on the Forbes 5000 Fastest Growing Companies for 5+ years