Director of Marketing

Job not on LinkedIn

🕒 July 8

🌽 Illinois, North Carolina, +1 more states – Remote

🌽 Illinois – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote

💵 $155k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Würth MRO, Safety, & Metalworking

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1983

🤝 B2B

🛍️ eCommerce

Safety • B2B • eCommerce

Würth MRO, Safety, & Metalworking is an industrial supply and safety products distributor and e-commerce retailer offering personal protective equipment (PPE), hand and power tools, abrasives, facility maintenance items, first aid supplies, and related safety and metalworking products. Operating as part of the Würth/Northern Safety family, it serves commercial and industrial customers with corporate accounts, government contracts, and online storefront services, plus inventory and safety program solutions.

📋 Description

• Develop and execute marketing strategies that align with company objectives and support revenue growth • Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels • Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels • Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning • Execute brand initiatives across campaigns, product lines, and customer touchpoints • Manage internal creative resources and external agency partners to deliver effective marketing assets • Manage paid media and search programs, optimizing performance to meet revenue and ROI targets • Drive execution across digital channels including email, promotions, and campaign activation • Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement • Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities • Collaborate with Finance on budgeting, forecasting, and performance tracking • Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes • Analyze campaign effectiveness and customer insights to optimize marketing investments • Support reporting on marketing contribution to revenue, margin, and customer growth

🎯 Requirements

• Bachelor’s degree in marketing, Business, Communications, Technology, or a related field • Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales • 5+ years of experience in performance marketing, including SEM and paid media strategy • Direct experience managing paid search budgets, preferably within an eCommerce environment • 3–5 years of people leadership experience with the ability to manage and develop a team • Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools • Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.

🏖️ Benefits

• Health benefits and programs - medical, vision, dental, life insurance and more • Maternity/Paternal leave after 1 year of service • Tuition Reimbursement eligible after 1 year of service • Additional benefits 401(k), short term disability, long term disability • Paid Time Off, accrued per pay period, additional day earned per year of service • 10 paid holidays