Director, Product Marketing – Go-to-Market

🔥 33 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Rhythm Energy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

⚡ Energy

👥 B2C

🤝 B2B

Energy • B2C • B2B

Rhythm Energy is a Texas-based retail electricity provider offering residential and small-business energy plans across multiple Texas markets. The company markets time-of-use, demand-response, simple fixed-rate, and renewable-friendly plans (including solar buyback and wind/solar options), promotes transparent pricing and a 30-day trial, and emphasizes customer experience and cost savings through programs like PowerShift. Rhythm operates in Houston and other Texas service areas and is focused on retail energy supply and related customer services.

📋 Description

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering • Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics • Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications • Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning • Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics • Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance • Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making • Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations • Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI • Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

🎯 Requirements

• 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles • Demonstrated success launching and scaling innovative consumer products or technology-enabled services • Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning • Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights • Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI • Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions • Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior • Excellent executive communication, storytelling, and presentation skills • Ability to simplify complex problems into clear, actionable recommendations • Comfortable operating in ambiguous, fast-moving environments with a builder mindset • Strong cross-functional leadership skills with the ability to influence without direct authority

🏖️ Benefits

• Competitive compensation and benefits • Annual bonuses • Unlimited paid vacation • Premium private medical insurance for you and your family • Opportunities for continued professional growth