Director, Product Marketing

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $110.5k - $196.5k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Curriculum Associates

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Lead the strategy and execution of marketing initiatives • Craft clear, differentiated positioning and messaging • Drive launch plans for new products and features • Conduct market and competitive analysis • Build tools and training for Sales teams • Oversee creation of product-related content • Partner with Customer Success for advocacy • Define KPIs and report effectiveness to leadership • Manage and mentor a team of product marketers

🎯 Requirements

• 8+ years in product marketing or related roles • At least 3 years in a leadership position • Proven experience in the EdTech sector • Strong understanding of K–12 education markets • Analytical mindset with experience defining KPIs • Bachelor's degree in Marketing, Business, or related field; MBA a plus

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Basic life insurance • Employer matching on 401k • Flexible vacation and sick policy • Twelve paid holidays • Winter office closure between Christmas and New Year's • Professional development opportunities