Growth Marketing Design Lead

🔥 5 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $191.5k - $287.3k / year

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zapier

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 Secondary Market on 2021-04

SaaS • Productivity • B2B

Zapier is a leading automation platform that enables users to connect and automate workflows across more than 7,000 applications. Known for its no-code approach, Zapier empowers individuals and teams to streamline tasks by creating automated processes called "Zaps," which link triggers and actions between different apps. The platform is trusted by millions of users globally, including 87% of Forbes Cloud 100 companies, offering solutions that enhance productivity and efficiency in various business functions.

📋 Description

• Lead creation of a high-velocity experimentation engine for top-of-funnel growth • Define and execute an AI-first design strategy connecting creative work with growth metrics • Own the end-to-end visitor-to-lead experience across the marketing site and campaigns • Design, run, and scale A/B and multivariate experiments across landing pages, campaigns, and conversion surfaces • Own conversion rate optimization from a design perspective • Form hypotheses and iterate based on test results, funnel data, and growth metrics • Refine site-wide information architecture for discoverability, navigation, and conversion • Evolve content strategy for SEO and AI-driven search (GEO) • Design lead-capture experiences including forms, gated content, and CRM-integrated workflows • Partner with marketing and revenue operations to improve lead qualification and handoff • Extend web, email, and brand design systems for growth and experimentation • Build new components in Figma when patterns earn a place in the system • Partner with Growth Marketing, Brand, Web/Engineering, and Data • Translate behavioral and search insights into scalable, on-brand, accessible experiences • Participate in Brand Studio critique, design review, and systems work • Balance brand integrity with funnel optimization • Use AI to create variants, prototype quickly, test ideas, and share learnings • Set the standard for growth design practice across Brand Studio • Mentor designers and foster craft, experimentation, and AI fluency

🎯 Requirements

• 10+ years of experience in growth, product, or marketing design • Strong portfolio of shipped top-of-funnel work with measurable business impact • Experience designing and running A/B and multivariate tests • Experience building and scaling experimentation programs • Deep understanding of SEO and conversion rate optimization • Knowledge of information architecture, landing page structure, page speed, and content strategy • Understanding of AI’s impact on organic search and discovery, including GEO behaviors • Experience designing for CMS-driven platforms and modular frameworks • Experience building and contributing to reusable components in shared design systems • Experience owning lead-capture experiences, including forms, gated content, and CRM-integrated workflows • Fluency in growth metrics including MQLs, CAC, and LTV • Active use of AI tools such as Cursor, v0, Claude, and Figma AI • Deep Figma expertise, including auto-layout, AI prototyping, and design systems • High standards for usability, accessibility, and brand integrity • Experience working at the scale and pace of a fast-growing company • Ability to own ambiguous, high-impact work end-to-end • Experience mentoring and leveling up designers • Ability to collaborate with growth marketers, brand designers, writers, engineers, and data teams • Alignment with Zapier’s values • Must be authorized to work from the candidate’s home location; Zapier does not sponsor visas or transfers

🏖️ Benefits

• Equity • Bonus • All-remote work • Reasonable accommodations for applicants with disabilities • Equal-opportunity and inclusive workplace • Regular application status updates, generally within seven days • Resume and CV fields optional in the application