Senior Director, Industry Strategy – Advertising

🕒 July 23

🗽 New York – Remote

🗽 New York – Remote

💵 $190k - $200k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zappi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Zappi is a B2B SaaS consumer insights platform that combines AI and large-scale consumer data to help brands develop products, optimize advertising, and track brand performance. The platform provides continuous, real-time feedback loops, iterative product and ad testing, and standardized, high-quality survey data to guide launch decisions and improve marketing effectiveness for enterprise consumer brands.

📋 Description

• Serve as a trusted external expert, educator, and industry advocate • Act as a strategic, cross-functional subject matter expert and connective layer internally • Provide expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies • Advise on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends • Monitor emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems • Work with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements • Support product messaging, frameworks, demos, enablement, competitive guidance, and customer-facing materials • Support enterprise opportunities as a strategic expert and advisor • Clarify Zappi’s advertising solutions across the creative development lifecycle • Own competitive intelligence for advertising research and creative effectiveness • Develop external thought leadership and speak at conferences, webinars, customer events, and industry forums • Engage analysts, strategic customers, and industry communities • Translate customer realities, workflow needs, agency dynamics, and competitive gaps into product and GTM recommendations • Partner with Product, Research Science, and Commercialization teams • Pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities • Help align product and GTM strategy with customer workflows, buyer expectations, and unmet needs • Report to Melissa Coito

🎯 Requirements

• 10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research • Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation • Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams • Strong understanding of enterprise advertising decisions, creative risk, and connecting consumer insight to campaign performance • Ability to translate complex advertising methodologies into commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs • Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions • Exceptional communication, presentation, and storytelling skills • Comfort representing a company externally as a senior industry expert

🏖️ Benefits

• Three company-paid mental health days of rest per year • Minimum of 20 days of paid time off per year, plus national holidays • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote • Thoughtfully designed offices supporting individual and collaborative work • Free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks • $13K bonus