Senior Director, Industry Strategy – Creative Effectiveness

🔥 16 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zappi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Zappi is a B2B SaaS consumer insights platform that combines AI and large-scale consumer data to help brands develop products, optimize advertising, and track brand performance. The platform provides continuous, real-time feedback loops, iterative product and ad testing, and standardized, high-quality survey data to guide launch decisions and improve marketing effectiveness for enterprise consumer brands.

📋 Description

• Serve as a trusted external advertising expert, educator and industry advocate • Act as an internal strategic subject-matter expert and connective layer across the organisation • Advise on advertising, marketing strategy, creative development, campaign planning and advertising programmes • Stay ahead of trends in advertising effectiveness, AI-generated creative, synthetic respondents, digital and social testing, predictive models and connected learning systems • Work with Sales, Customer, Product, Product Marketing, Marketing and Research Science teams on strategic narratives and customer engagements • Develop messaging, frameworks, demos, points of view, enablement, competitive guidance and customer-facing materials • Support enterprise opportunities as a strategic expert and advisor • Clarify Zappi’s advertising solutions across the creative development lifecycle • Own competitive intelligence for advertising research and creative effectiveness • Develop external thought leadership and speak at conferences, webinars, customer events and industry forums • Engage with analysts, strategic customers and industry communities • Translate customer realities, workflow needs, agency dynamics and competitive gaps into product and go-to-market recommendations • Partner with Product, Research Science and Commercialisation teams • Influence AI, synthetic, predictive, diagnostic and connected-learning product capabilities • Help align product and commercial strategy with marketers, brand teams, agencies and creative-development realities

🎯 Requirements

• 10+ years of experience in advertising, marketing, creative development, brand strategy, campaign strategy or advertising effectiveness • Strong understanding of how advertising is developed and how creative development and advertising programmes support broader marketing objectives • Experience working with brands, agencies, advertising platforms or marketing teams • Understanding of how data, consumer insights and technology can inform creative development and improve advertising decisions • Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy or Insights teams • Strong understanding of enterprise advertising decisions, creative risk and campaign performance • Ability to translate complex advertising concepts into commercial narratives, sales guidance, executive-level storytelling and customer-facing POVs • Experience supporting strategic sales, enterprise customer conversations, thought leadership or consultative growth motions • Exceptional communication, presentation and storytelling skills • Relevant background in creative, advertising or media agencies; advertising and media platforms; in-house brand, marketing, media or creative teams; ad tech or marketing technology businesses; or advertising/market research with practical advertising experience

🏖️ Benefits

• Three company-paid mental health days of rest per year • Minimum of 20 days of paid time off per year, plus national holidays • Private medical healthcare cover • Group risk, life & disability contributions • Flexible working arrangements, including remote • Thoughtfully designed offices supporting individual work and collaboration • Free yoga and access to trained therapists / counsellors • Enhanced parental leave policies • Free lunch in the office Tuesday-Thursday • Tax efficient pension contributions via salary sacrifice scheme • Salary sacrifice cycle to work scheme • Salary sacrifice nursery scheme • Tailored personal development through training allowances, coaching, mentorship and career frameworks