
1001 - 5000 employees
Founded 2007
💼 Consulting
📦 Logistics
✈️ Travel
💰 Post-IPO Debt on 2024-09
Consulting • Logistics • Travel
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
🔥 0 minutes ago
🇺🇸 United States – Remote
💵 $170k - $190k / year
⏰ Full Time
🔴 Lead
📊 Data Scientist
🦅 H1B Visa Sponsor
👻 Ghost score 0%
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1001 - 5000 employees
Founded 2007
💼 Consulting
📦 Logistics
✈️ Travel
💰 Post-IPO Debt on 2024-09
Consulting • Logistics • Travel
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
• Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action. • Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. • Serve as a trusted analytics advisor to clients and internal partners. • Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. • Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches. • Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations that improve analytics deliverable quality and consistency. • Manage and develop a team of analysts through coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development. • Mentor mid-level analysts in technical and client-facing skills. • Lead select strategic initiatives as analytics lead and subject matter expert, defining solutions, aligning stakeholders, and moving work from concept through implementation. • Partner with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention. • Support the development, application, and adoption of predictive and adaptive ML/AI solutions, translating model outputs into clear business recommendations and client value. • Report to the VP of Data Science & Analytics.
• 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact. • Proven ability to translate complex analytics into compelling stories and actionable recommendations for client and business audiences. • Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communication. • 3+ years in analytics leadership roles, ideally with team management experience. • Demonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others. • Working familiarity with Python, SQL, Tableau or comparable analytical and visualization tools, as well as experience working with predictive analytics and/or ML/AI models. • Ability to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructively. • Bachelor’s degree required in Business Analytics, Data Science, Economics, or related fields. • Master’s preferred in Business Analytics, Data Science, Economics, or related fields. • Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.
• Flexible PTO • Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts • Virtual Wellness Classes • Pet Insurance
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