Senior SEO Product Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $112.7k - $189.4k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Own the SEO and GEO strategy and roadmap for StreetEasy, defining opportunities for organic traffic growth and aligning initiatives with business goals across key customer journey phases • Identify opportunities to increase SERP visibility and traffic, including in AI-generated and generative search surfaces • Lead cross-functional teams across product, engineering, design, marketing, and analytics to deliver SEO-enhancing features in web and app experiences • Analyze traffic, search behavior, and experimentation results to identify opportunities, prioritize SEO initiatives, and optimize performance • Partner with marketing and content stakeholders to improve site architecture, page templates, and on-page elements for scalable organic acquisition • Develop and maintain success metrics, reporting, and narratives communicating SEO product impact and trade-offs to senior partners • Mentor product peers on SEO best practices and frameworks

🎯 Requirements

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field • 8+ years of experience in product management for consumer-facing technology products • Meaningful experience with acquisition, engagement, or growth-focused features • Demonstrated experience with SEO, traffic acquisition, or upstream onboarding, profiling, or engagement strategies • Proven ability to use data, experimentation, and user insights to shape product strategy, prioritize roadmaps, and inform trade-offs • Experience collaborating with engineering, design, analytics, and marketing teams to launch and optimize web or app features at scale • Equivalent combination of education and experience accepted

🏖️ Benefits

• Equity awards based on factors such as experience, performance and location • Flexible distributed work model (Cloud HQ) • Work from a physical location of choice • Inclusive, innovative, and engaging culture • Employees empowered to grow • Equal employment opportunity