Senior Content Strategist

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Zinnia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

Financial Services • SaaS • Insurance

Zinnia is a company that builds platforms supporting the entire lifecycle of the life and annuities industry. It brings simplicity, speed, scale, and an excellent experience to this growing market. Zinnia enables carriers to design and launch new products faster, distribute them across multiple channels, and efficiently service policies, thus driving growth and delivering value at every stage of the life and annuity lifecycle. Zinnia's solutions also connect people with insurance products using marketplace capabilities, enabling distributors to better meet consumer needs and accelerate business results. By modernizing digital experiences, Zinnia integrates with legacy systems to streamline operations and improve quality and risk management, serving advisors, policyholders, and carriers efficiently.

📋 Description

• Develop and maintain a comprehensive content strategy focused on life insurance, disability insurance, and related financial protection topics. • Build and manage editorial roadmaps informed by SEO insights, customer needs, market trends, and business priorities. • Establish content frameworks, standards, and governance processes to ensure consistency across all channels. • Identify content opportunities that support organic traffic growth, customer acquisition, and consumer education. • Partner closely with Legal, Compliance, and Product teams to ensure all content is accurate and meets regulatory and company requirements. • Lead content review and approval workflows, ensuring efficient collaboration among stakeholders. • Maintain content governance standards, disclosures, disclaimers, and documentation requirements. • Manage relationship with external agency, providing content briefs, editorial guidelines, and quality standards. • Review agency deliverables to ensure strategic alignment, factual accuracy, regulatory compliance, and brand consistency. • Collaborate with Marketing, Product, Legal, Compliance, and Executive stakeholders to align content initiatives with business goals.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field • 5+ years of experience in content strategy, content marketing, editorial strategy, or related roles • Demonstrated experience partnering closely with Legal and Compliance teams to develop and approve customer-facing content • Experience managing external content agencies, freelance writers, or editorial vendors • Experience managing large content libraries and content refresh programs

🏖️ Benefits

• Health/dental insurance • Parental leave • 401(k) • Incentive/bonus opportunity • Tuition reimbursement