Senior Field Marketing Manager

🕒 July 24

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $104.7k - $164.4k / year

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

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ZoomInfo

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

☁️ SaaS

💰 Private Equity Round on 2014-04

Consulting • Marketing • SaaS

ZoomInfo is a leading provider of go-to-market intelligence solutions for sales and marketing professionals. The platform offers comprehensive data insights and analytics to help businesses identify target audiences, manage customer relationships, and drive revenue growth. By leveraging advanced technologies and extensive databases, ZoomInfo enables organizations to optimize their sales strategies and enhance operational efficiency.

📋 Description

• Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. • Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipeline. • Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events. • Lead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. • Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership.

🎯 Requirements

• 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company. • Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale. • Proven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution. • Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. • Exceptional interpersonal and communication abilities. • Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. • Experience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk. • Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms. • Ability to travel up to 20% of the time.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Holistic mind, body and lifestyle programs designed for overall well-being