VP, Growth Marketing

🕒 Outubro 21

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $210.000 - $230.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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ABC Fitness

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

☁️ SaaS

⚕️ Seguro de Saúde

🧘 Bem-estar

SaaS • Healthcare Insurance • Wellness

ABC Fitness é uma provedora líder de tecnologia, especializada em soluções de software para academias e negócios de fitness no mundo todo. Com um conjunto de plataformas que inclui gestão de academias, gestão de membros e soluções para personal trainers, a ABC Fitness capacita empresas de todos os portes a otimizar operações, engajar membros e impulsionar o crescimento. Suas soluções foram projetadas para atender a uma ampla variedade de modelos de negócios de fitness, de grandes academias a estúdios boutique e personal trainers, garantindo que atendam às necessidades específicas de seus usuários.

Descrição

• Own new MRR, expansion, growth targets, goals, pacing, and priorities across ABC Trainerize and ABC FitMetrics • Establish global performance review, experimentation, and corrective-action cadence • Align customer segmentation, growth opportunities, and product-led plays with Product, Marketing, and Customer Success • Lead paid acquisition strategy across SEM, paid social, and programmatic channels • Own the digital funnel and build a conversion-rate optimization program • Scale lifecycle marketing, automation, segmentation, and personalization programs • Scale technical SEO, answer engine optimization, intent-led content, social, influencer, affiliate, partner, and community growth • Identify and scale emerging acquisition channels, growth loops, and revenue opportunities • Create and own the PLG Operating System, including weekly business reviews, monthly performance reviews, and quarterly planning • Build executive reporting connecting investment to MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix, and forecast versus plan • Establish a single source of truth across product, CRM, and marketing platforms • Implement attribution, incrementality, lift testing, holdouts, geo tests, and standardized dashboards • Own forecasting and scenario planning across base, upside, and downside cases • Improve the full customer journey from acquisition through expansion • Partner with Product and Engineering to remove friction in product experience, onboarding, and conversion • Lead and develop a high-performing growth organization and vendor ecosystem • Build playbooks, documentation, scalable systems, and an experimentation culture • Drive portfolio growth and shared measurement across ABC Trainerize and ABC FitMetrics • Identify and scale AI capabilities, agentic workflows, personalization, forecasting, experimentation, and customer journey optimization

🎯 Requisitos

• 10+ years in product-led growth, growth marketing, product growth, digital growth, or comparable function • Experience operating at VP level and leading teams or functional owners • Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR or ARR • Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation, and investment decisions informed by customer and product data • Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners • Ability to diversify beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO, and emerging channels • Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption, and conversion, and influence decisions without direct authority • Practical experience applying AI in a business or growth function, including AI-enabled or agentic workflows beyond basic content generation or productivity use cases • Experience in a mid-sized or scaled company • B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace experience may be relevant • Exceptional cross-functional leadership, communication, and stakeholder management skills • Ability to remain hands-on while building scalable systems and developing a lean, high-performing team • Deep knowledge of activation, onboarding, adoption, conversion, retention, expansion, growth loops, experimentation, lifecycle marketing, web/CRO, paid acquisition, organic growth, SEO/AEO, content, social, and influencer channels • Ability to lead teams across regions and time zones with cultural intelligence and an inclusive mindset • Strong analytical and financial acumen, forecasting, scenario modeling, attribution guardrails, incrementality testing, and KPI management • Experience governing agencies, tools, contractors, and vendor ecosystems

🏖️ Benefícios

• Open PTO policy • Quarterly Days of Disconnect • Parental & Pawternity Leave • Quarterly Best Life fitness reimbursement • Medical/Dental/Vision coverage • Employee Assistance Program (EAP) • Calm App subscription for employee and up to 4 dependents over age 16 • Bonuses, commissions, equity, or other incentive programs may be offered where applicable • Purpose-led, values-focused culture • Professional development opportunities • Inclusive workplace and equal opportunity employment

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