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Director of Growth Marketing – Analytics

🕒 Outubro 20

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $155.000 - $192.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Groups Recover Together

501 - 1000 funcionários

Fundada em 2014

🛡️ Seguros

💼 Consultoria

🏥 Saúde

Insurance • Consulting • Healthcare

A Groups Recover Together é uma organização de apoio à recuperação que se especializa em ajudar indivíduos a retomar o controle de suas vidas a partir de transtornos relacionados ao uso de substâncias, com foco particular na recuperação de opioides. Eles oferecem acesso rápido ao tratamento com Suboxone e fornecem uma variedade de opções de suporte, incluindo tratamento presencial e virtual, aceitando seguros e Medicaid. Com uma abordagem sem julgamento e uma forte ênfase no apoio comunitário, a Groups visa ajudar os membros a reconstruírem suas vidas e manterem sua recuperação de forma eficaz.

Descrição

• Own the member acquisition engine end to end • Set strategy across paid media, lifecycle, and emerging growth channels • Lead performance marketing across paid search, paid social, display, traditional media, and programmatic • Maximize qualified member acquisition and ROI • Conduct A/B testing, conversion rate optimization, landing page optimization, and audience segmentation • Partner with Finance on forecasts, investment strategy, and budget allocation models • Align demand generation with appointment availability and sustainable care-delivery growth • Partner with Analytics on data quality, attribution, and reporting • Build measurement frameworks, dashboards, KPIs, and operating cadences • Turn insights into strategic recommendations for executive leadership • Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing • Identify, evaluate, and scale new acquisition channels • Monitor industry trends, competitive dynamics, and consumer behavior • Report directly to the SVP of Marketing & Growth

🎯 Requisitos

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics • Experience managing multi-million-dollar budgets • Demonstrated record of improving ROI through data-driven decision-making • Deep expertise in performance marketing, digital acquisition, and growth strategy • Strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies • Ability to interpret complex datasets and build attribution, forecasting, and reporting capabilities • Demonstrated experience optimizing conversion funnels through experimentation • Experience managing marketing technology platforms and agency relationships • Experience partnering with analytics, product, and operations teams • Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required • Master's degree preferred • Eastern time zone alignment preferred for overlap with clinical and operational teams

🏖️ Benefícios

• Bonus • Benefits • Fully remote work arrangement • Up to 20% travel as business needs require • Direct line to the SVP of Marketing & Growth • Opportunity to grow as an individual contributor

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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