Demand Generation, Account-Based Marketing Manager

🕒 Setembro 22

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Agiloft

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

⚖️ Jurídico

💼 Consultoria

🏥 Saúde

💰 $45.000.000 Private Equity Round em 2020-08

Legal • Consulting • Healthcare

A Agiloft é uma fornecedora líder de soluções de gestão do ciclo de vida de contratos empresariais (CLM), projetadas para otimizar e aprimorar o processo de contratação. Sua plataforma de acordos orientada por dados é um multiplicador de força que ajuda as organizações a alcançar acordos de forma rápida e colaborativa, aproveitando os dados para operar de maneira mais inteligente e transparente. As ofertas da Agiloft incluem hubs de integração e uma plataforma de IA feita sob medida para serviços empresariais, saúde, profissionais jurídicos e compras. Com uma alta taxa de retenção de clientes e reconhecimento como líder no Quadrante Mágico da Gartner para CLM, a Agiloft é conhecida por sua interface amigável sem código e por seu serviço e suporte robustos. A empresa enfatiza relacionamentos diretos e confiança, prometendo ajudar os clientes a "Concordar e Prosperar".

Descrição

• Own integrated demand generation and ABM programs to generate qualified pipeline within assigned target markets, segments, industries, and accounts • Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions • Determine audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals • Build repeatable account-based strategies and scalable industry, segment, and pipeline-generation programs • Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and growth opportunities • Develop understanding of target industries, buyer challenges, buying committees, competitive landscape, and market trends • Research account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights • Develop segmentation and targeting strategies and determine appropriate personalization approaches • Orchestrate integrated campaigns across digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays • Develop campaign briefs, messaging frameworks, promotional copy, landing page and email copy, presentations, sales enablement materials, and other activation assets • Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams • Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and engagement resources • Manage campaigns from planning through launch and optimization • Define and monitor measures tied to pipeline creation, account progression, opportunity acceleration, and revenue impact • Test and optimize audiences, messaging, channels, offers, personalization, and campaign approaches • Partner with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and account-level performance insights • Communicate campaign performance, pipeline impact, learnings, risks, and recommendations to stakeholders • Leverage AI, automation, and marketing technology to improve research, personalization, execution, analysis, and scalability

🎯 Requisitos

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines • Significant experience developing strategic ABM programs • Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns in B2B technology or similarly complex buying environments • Ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies • Strong analytical skills using segmentation, targeting, intent, funnel, pipeline, and performance data • Experience partnering with Sales and SDR organizations • Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot, Marketo, or similar platforms • Experience with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms • Proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency • Strong critical thinking and decision-making skills • Strong project management and prioritization skills • Excellent written, verbal, and cross-functional communication skills • Experience in SaaS, high-growth technology, legal technology, or another industry with complex B2B buying journeys preferred • Experience marketing to multiple members of enterprise buying committees preferred • Experience developing repeatable demand generation frameworks preferred • Bachelor's degree or equivalent relevant experience; advanced degree is a plus

🏖️ Benefícios

• Healthy work/life balance • Floating holidays • Quarterly, no-questions-asked wellness day • Employee Resource Groups (ERGs) • Workplace accommodations during the recruiting process • Inclusive and diverse workplace environment