Senior Growth Marketing Manager

🕒 Outubro 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $94.000 - $117.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Alkami Technology

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2009

💼 Consultoria

📣 Marketing

🏦 Bancário

💰 $300.000.000 Post-IPO Debt - Alkami Technology em 2025-03

Consulting • Marketing • Banking

A Alkami Technology é uma empresa de software bancário digital que fornece uma Plataforma de Vendas e Serviços Digitais baseada em nuvem para bancos e cooperativas de crédito. Sua plataforma combina integração e abertura de contas (via MANTL), banco digital e soluções de dados e marketing para possibilitar experiências do cliente antecipatórias e baseadas em dados, originação de contas mais rápida, proteção contra fraudes, relatórios de pagamentos e marketing personalizado. A Alkami atende instituições financeiras (clientes de varejo e empresariais) e oferece integrações, ferramentas para desenvolvedores e suporte à implementação para impulsionar o crescimento de depósitos, reduzir o churn e melhorar a eficiência operacional.

Descrição

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline • Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix • Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors • Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness • Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes • Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback • Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models • Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns • Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations • Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies • Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems • Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance

🎯 Requisitos

• 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth • Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience • Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools • Experience executing multi-channel digital and ABM campaigns • Strong analytical skills with the ability to interpret campaign performance and ROI metrics • Ability to manage cross-functional projects and meet deadlines in a fast-paced environment • Understanding of B2B buyer journeys and lead lifecycle management • Experience collaborating with Sales and Revenue Operations teams • Strong written and verbal communication skills • Experience in banking technology, FinTech, or regulated industries • Experience with ABM platforms such as Terminus, Demandbase, or 6sense • Advanced reporting and attribution modeling experience • Familiarity with budget forecasting and spend management • Experience mentoring junior marketing team members • Candidates must be eligible to work in the US for full-time employment

🏖️ Benefícios

• Remote-first environment • Unlimited paid time off • 401(k) with employer match • Diverse and inclusive environment • FUN culture

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