Senior Growth Marketing Manager – Business, Government

Vaga não está no LinkedIn

🕒 Outubro 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.200 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Anthology Inc

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💰 Venture Round em 2023-01

A Anthology oferece soluções de educação e tecnologia para que os alunos alcancem todo o seu potencial e as instituições de ensino prosperem. Milhões de estudantes em todo o mundo são apoiados ao longo de sua jornada educacional pelo ecossistema da Anthology com soluções SaaS de referência e serviços de suporte, incluindo o premiado Blackboard® (LMS), Anthology® Student (SIS/ERP) e Anthology® Reach (CRM). Por meio do Power of Together, inspiramos de maneira única educadores e instituições com inovação significativa, simples e inteligente, ajudando nossos clientes a redefinir o que é possível e a criar oportunidades transformadoras para pessoas em todos os lugares. www.anthology.com.

Descrição

• Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment • Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets • Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support visibility in AI-generated research environments and coordinate buyer-search themes • Build AI-native workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activation programs tied to pipeline goals • Contribute to Blackboard’s flagship customer event, BbT26 • Build post-event attribution models measuring pipeline sourced, influenced, and closed-won contribution • Own a direct pipeline contribution target and review performance weekly • Define campaign-level pipeline targets and track performance • Use intent data and buying signals to prioritize audiences and personalize outreach • Build and maintain multi-touch attribution across the funnel • Flag expansion signals to the Customer Growth & Advocacy team • Develop campaign assets including landing pages, nurture emails, one-pagers, and digital ads • Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce • Align with Product Marketing on sales enablement and campaign messaging • Develop field-specific assets connecting events to campaign pipeline • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, CTAs, and audience segments • Present results and recommendations in weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing, Events, Content, Brand, Creative, and Marketing Intelligence

🎯 Requisitos

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Real ABM experience designing and measuring account-based programs • Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event attribution • Experience building AI-native workflows and automations • Data-driven mindset with ability to review performance metrics and make adjustments • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense, Demandbase, or similar • Experience managing paid-media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication • Cross-functional influence with Sales • Fluency in written and spoken English • Experience marketing to corporate or government/public-sector audiences preferred • Familiarity with GEO and optimizing content for AI-generated answers preferred • Experience with AI SDR platforms or outbound sequencing tools preferred • Background contributing to flagship customer events or user conferences preferred • Must be legally authorized to work in the country where the role is based • Company does not provide visa sponsorship or immigration support

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