Director, Pricing and Campaigns Specialist

Vaga não está no LinkedIn

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 10%

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American Military University

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

🎖️ Defesa

🏥 Saúde

Consulting • Defense • Healthcare

A American Military University é uma universidade online credenciada, fundada para atender membros do serviço militar e expandiu-se para atender adultos que trabalham e estudantes civis por meio de programas de graduação e pós-graduação flexíveis e focados em carreiras. Ela opera como parte do American Public University System, enfatizando a educação a distância acessível e econômica com centros especializados (por exemplo, Centro de Defesa Cibernética, Centro de Estudos Espaciais) e uma missão de preparar os alunos para o serviço e liderança em uma sociedade global.

Descrição

• Build a new capability for pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B • Design and run offers, scholarships / grants and promotional campaigns that convert demand into starts and grow student lifetime value while protecting margin • Develop pricing and scholarship / grant recommendations by program and segment • Analyze price sensitivity, competitor pricing and net tuition to identify growth opportunities while protecting margin • Own the annual offer and promotions calendar • Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance • Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams • Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM • Equip Enrollment / Admissions advisors to communicate offers clearly and consistently • Establish cross-sell / upsell strategy • Partner with Marketing Intelligence & Data to model lifetime value and target students likely to continue their studies • Design offer A/B tests and quantify incremental starts, revenue and cost • Track offer ROI and scholarship spend against budget; retire offers that do not pay back • Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance • Perform other duties as assigned

🎯 Requisitos

• 8+ years in pricing, revenue management, promotions or lifecycle marketing • Strong commercial acumen (price sensitivity, discounting, LTV, payback) • Experience running multi-channel campaigns with CRM / marketing automation • Fluency in Excel and business cases • SQL / Tableau a plus • Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus • Bachelor's degree required • CPA, CFA, or MBA preferred

🏖️ Benefícios

• Equal opportunity employment and non-discrimination policy • Compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements

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