Senior Growth Marketing Manager – Business & Government

Vaga não está no LinkedIn

🕒 Julho 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.200 - $115.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Anthology Inc

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💰 Venture Round em 2023-01

A Anthology oferece soluções de educação e tecnologia para que os alunos alcancem todo o seu potencial e as instituições de ensino prosperem. Milhões de estudantes em todo o mundo são apoiados ao longo de sua jornada educacional pelo ecossistema da Anthology com soluções SaaS de referência e serviços de suporte, incluindo o premiado Blackboard® (LMS), Anthology® Student (SIS/ERP) e Anthology® Reach (CRM). Por meio do Power of Together, inspiramos de maneira única educadores e instituições com inovação significativa, simples e inteligente, ajudando nossos clientes a redefinir o que é possível e a criar oportunidades transformadoras para pessoas em todos os lugares. www.anthology.com.

Descrição

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the Business & Government universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization.

🎯 Requisitos

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment. • Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own. • Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact. • Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution. • AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed. • Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked. • Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works. • Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting. • Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production. • Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes. • Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries. • Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships. • Fluency in written and spoken English.