Director, Insights

🕒 3 dias atrás

🗽 New York – Remoto

🗽 New York – Remote

💵 $115.000 - $125.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Apartment Therapy Media

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2001

🍽️ Alimentos e Bebidas

🏥 Saúde

🏨 Hospitalidade

Food & Beverage • Healthcare • Hospitality

A Apartment Therapy Media é uma empresa de mídia que oferece conteúdo sobre casa e estilo de vida projetado para inspirar e informar as pessoas sobre a criação de espaços que elas amam. A empresa oferece tours pelas casas, ideias de decoração, dicas de organização, conselhos de limpeza e projetos DIY, frequentemente enfatizando a criatividade e a expressão pessoal no design de interiores. Através de sua adesão gratuita, a Apartment Therapy Media visa proporcionar uma experiência personalizada ao seu público, equipando-os com ferramentas e inspiração para melhorar seus espaços de convivência. Além disso, publica conteúdo relacionado às últimas tendências de design, hacks práticos de melhorias domésticas e dicas de estilo de vida, tornando-se um recurso confiável para qualquer pessoa que busque aprimorar seu ambiente doméstico.

Descrição

• Own Apartment Therapy Media's thought leadership roadmap, identifying whitespace opportunities and developing and executing custom research, white papers, webinars, and other programs that strengthen market position and drive revenue • Identify emerging consumer, cultural, and industry trends, translating them into audience narratives and informing sales opportunities • Build data-backed campaign rationales for RFP responses and sales pitches to demonstrate audience fit and performance potential • Develop audience insights and the brand narrative into sellable client-facing materials, including presentations, one-sheets, meeting decks, website content, media kits, case studies, and research reports • Work with clients and vendors to execute, analyze, and summarize campaign brand lift studies • Lead the development and analysis of reader surveys and related sales materials using tools such as SurveyMonkey • Manage and grow the Home Team reader panel as a proprietary research asset • Own relationships with research vendors including Nielsen, DISQO, and Collective Audience; conduct trainings and manage the research budget • Collaborate with Content, Product, and other departments on audience research for special projects and new initiatives • Work with the SVP, Marketing & Brand Strategy on insights efforts focused on long-term revenue and readership growth

🎯 Requisitos

• 8-10+ years of experience in consumer insights, audience research, or sales research, preferably within media or publishing • Proven experience developing thought leadership programs, including custom research, trend reports, white papers, and/or other client-facing insights initiatives • Strong storytelling skills and ability to translate complex data into compelling narratives • Experience supporting revenue-driving organizations • Expertise with syndicated research tools and audience measurement platforms such as Nielsen, DISQO, or similar • Experience designing, fielding, and analyzing quantitative and qualitative consumer research • Ability to identify emerging consumer and cultural trends and translate them into actionable business opportunities • Exceptional communication skills and experience creating client-facing decks and reports • Strong project management skills • Proficiency with Keynote, Google Workspace, and survey platforms such as SurveyMonkey • Bachelor's degree or equivalent experience • Affinity for home, design, food, and lifestyle content is a plus