Director, Demand Generation

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🕒 Setembro 26

⛰️ Colorado, Florida, +8 estados a mais – Remoto

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💵 $160.000 - $170.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 21%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Aspire Software

1001 - 5000 funcionários

🏨 Hospitalidade

📦 Logística

🏗️ Construção

Hospitality • Logistics • Construction

A Aspire Software está comprometida em estimular, aprimorar e expandir empresas ao investir em seus recursos, conhecimento e melhores práticas. A companhia foca em capacitar líderes empresariais e fomentar a inovação por meio de uma tomada de decisão descentralizada, visando criar um ambiente colaborativo e adaptável. A Aspire Software atende a diversos setores, oferecendo suporte em fusões e aquisições (M&A), expansão internacional e Business Intelligence (BI), sempre priorizando relacionamentos de longo prazo com os clientes e o desenvolvimento dos colaboradores.

Descrição

• Own demand generation for Dispatch and Youreka • Reshape marketing strategy for the company and its products • Own the Business Development Representative team's strategy and targets • Assess marketing focus across paid acquisition, lifecycle/email, organic, and other channels • Own the marketing automation and CRM stack • Generate and manage a measurable pipeline in partnership with sales • Identify converting segments, use cases, and messages through testing and analysis • Sharpen demand-generation targeting and messaging • Share findings with Product Marketing to inform positioning • Build a content engine covering website copy, case studies, and thought leadership • Lead BDR strategy and targets with the existing Lead BDR • Manage an existing marketing team resource and help define future roles • Diagnose marketing channel mix and prioritize investment • Establish processes, reporting, and KPIs • Build a functioning marketing engine across team, tools, and process • Define data-backed marketing investment priorities and measurable pipeline/revenue contribution • Develop product positioning and messaging and support major product launches and market expansions • Report directly to the CEO

🎯 Requisitos

• 5–10 years of marketing experience, including specific focus on demand generation and program definition • Startup-tested operator comfortable being hands-on and building programs with limited resources • Proven track record of owning a marketing function or team from an early stage • Proven, hands-on experience managing a demand-generation/marketing function is required • Experience managing a team on a sales-style compensation plan, such as a BDR, SDR, or inside-sales function, is a plus • Analytical, first-principles thinker able to diagnose which channels and tactics drive results • Strong written communicator able to turn technical or operational product value into compelling brand and content narratives • B2B SaaS experience preferred • Experience in field service, home services, or enterprise software is a plus

🏖️ Benefícios

• Professional development reimbursement program • Generous medical, dental, and vision package • Paid parental leave • 401(k) with company match • Company-sponsored life insurance coverage • Short-term disability • Long-term disability • Wellness and adventure fund • Monthly personal Uber credits • Flexible Paid Time Off (PTO) • 9 company holidays • Flexible work schedule • Annual bonus eligibility

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