Senior Manager, Global Field Marketing

🕒 Abril 21

🏄 California, Colorado, +2 estados a mais – Remoto

🏄 California – Remote ⛰️ Colorado – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote

💵 $115.000 - $206.910 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Autodesk

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1982

📱 Mídia

Architecture • Engineering • Media

A Autodesk é líder global em software para designers, engenheiros, construtores e criadores. A empresa oferece um portfólio abrangente de aplicativos de design e engenharia, incluindo produtos populares como AutoCAD, Revit e 3ds Max. Por meio de sua plataforma Design and Make, a Autodesk capacita profissionais de diversos setores a projetar, visualizar e gerenciar projetos com eficiência, fomentando a inovação e a sustentabilidade em arquitetura, engenharia, construção e manufatura.

Descrição

• Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business • Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals • Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs • Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts • Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations • Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies • Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey • Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders • Manage budget, forecasting, and resource allocation across ABM and field marketing programs • Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience • 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing • 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams • Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact • Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities • Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement • Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations • Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools • Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes • Excellent communication, collaboration, and stakeholder management skills in a matrixed environment or supporting technology solutions for construction, design, engineering, or adjacent industries

🏖️ Benefícios

• Health and financial benefits • Time away • Everyday wellness programs