Vertical Marketing Lead, Marketplace

🕒 Abril 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $175.000 - $215.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Socure

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2012

🤖 Inteligência Artificial

🔐 Segurança

💸 Finanças

💰 $450.000.000 Series E em 2021-11

Artificial Intelligence • Security • Finance

Socure é um fornecedor líder de soluções de verificação de identidade e prevenção de fraude baseadas em IA. Sua plataforma, conhecida como RiskOS™, permite que organizações tomem decisões confiáveis em relação à identidade e risco, permitindo a integração e gestão contínua de clientes em vários pontos de contato. Com verificações de identidade precisas e em tempo real realizadas em mais de 190 países, a Socure ajuda a combater fraudes de identidade, garantindo conformidade e melhorando a experiência do cliente.

Descrição

• Define and execute a vertical marketing strategy for the Marketplace GTM Pod. • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion. • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives. • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders. • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity. • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t. • Act as the vertical marketing owner for your pod during planning cycles and QBRs. • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities. • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth. • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

🎯 Requisitos

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments. • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives. • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives. • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority. • Analytical rigor and experience tying marketing programs to business outcomes. • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

🏖️ Benefícios

• Offers Equity • Offers Bonus