Senior Customer Marketing Manager

🕒 Abril 21

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Nerdio

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏢 Corporativo

☁️ SaaS

💰 Series B em 2022-12

Enterprise • SaaS • Cloud Computing

Nerdio é uma empresa especializada em simplificar operações e otimizar custos em ambientes de TI corporativos, com foco especial em Microsoft Azure, Windows 365 e Microsoft Intune. Seus produtos, Nerdio Manager for Enterprise e Nerdio Manager for MSP, oferecem recursos robustos de automação que reduzem o tempo de gerenciamento e os custos operacionais para provedores de serviços gerenciados (MSPs) e empresas. As soluções da Nerdio são projetadas para ampliar a eficiência de TI em setores como serviços financeiros, educação, governo e saúde, com forte ênfase em segurança, experiência do usuário e redução de custos no Azure. Reconhecida pela Microsoft como parceira líder em inovação, a Nerdio ajuda organizações a implantar e administrar desktops virtuais e ambientes em nuvem com eficiência.

Descrição

• Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle. • Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential. • Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership. • Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI. • Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts. • Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach. • Activate existing marketing channels and assets to reach customers at the right moment. • Identify gaps in tooling, data, or assets and work cross-functionally to close them. • Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts. • Define success metrics and build reporting frameworks to track key performance indicators.

🎯 Requisitos

• 7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles • Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business • Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms • Experience designing and executing account-based marketing programs for existing customer segments • Ability to operate as a senior IC, balancing strategic program planning with hands-on execution • Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders • Experience managing program budgets and making data-driven investment decisions • Comfort with and willingness to use AI tools to maximize impact and efficiency.

🏖️ Benefícios

• Competitive Base and Incentive Plan • Stock Options • Health and Welfare Plans* • Life and Disability Plans* • Retirement Plan* • Unlimited Flexible Paid Time Off, including your birthday off!