Senior Regional Marketing Manager

🕒 6 dias atrás

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Axonius

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

💰 $200.000.000 Series E em 2022-03

Cybersecurity • SaaS • Enterprise

Axonius é uma empresa que oferece uma plataforma abrangente para gerenciamento de ativos de segurança cibernética e gestão de SaaS. Ela disponibiliza soluções que fornecem às equipes de TI e segurança um inventário completo de seus ativos, revelam problemas de segurança e automatizam ações de remediação. A Axonius se conecta a centenas de fontes de dados para agregar, normalizar, desduplicar e correlacionar dados de ativos, ajudando as organizações a gerenciar riscos, reduzir tempos de resposta a incidentes e automatizar processos. A plataforma é particularmente útil para administrar um amplo conjunto de dispositivos, usuários, softwares, aplicações SaaS e serviços em nuvem, permitindo que as empresas orientem a estratégia e eliminem tarefas manuais e repetitivas.

Descrição

• Own and develop a data-driven regional marketing strategy for the Central region to meet pipeline and revenue targets, presenting plans and results to sales and marketing leadership. • Lead digital campaigns, regional conferences and roadshows, webinars, and account-based marketing initiatives, adjusting the program mix based on pipeline performance. • Steer regional partner marketing cadences and joint marketing planning. • Measure and report regional campaign effectiveness and ROI using marketing automation and CRM data, delivering KPI reports and recommendations to leadership. • Serve as the primary marketing partner to regional sales leadership by creating localized collateral, presentations, outreach templates, and co-marketing with channel partners. • Own and manage the regional marketing budget, including forecasting, allocation, and reconciliation. • Drive go-to-market guidance across BDR, partner, sales, and corporate marketing teams for the Central region. • Travel a minimum of 30%.

🎯 Requisitos

• Candidates must reside in a Midwest/TOLA/Heartlands state. • 6+ years of experience in B2B regional or field marketing. • Proven ability to independently develop and execute market-specific strategies delivering measurable pipeline and revenue impact. • Proficiency with a major marketing automation platform, such as Marketo or HubSpot, and a CRM tool, such as Salesforce. • Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns. • Experience managing and reconciling a regional marketing budget. • Bachelor's degree in Marketing, Business, or a related field. • Preferred: experience in technology, cybersecurity, or SaaS. • Preferred: experience leading regional trade shows and customer events. • Preferred: experience localizing corporate content and case studies. • Preferred: experience presenting regional strategy and results to senior sales and marketing leadership. • Preferred: experience mentoring or guiding regional marketing team members. • Preferred: post-graduate degree (e.g., MBA) or equivalent advanced experience.

🏖️ Benefícios

• Stock options • Attractive benefits • Annual bonus • Competitive compensation • Growth opportunities • Community-building opportunities