Director, Email & Lifecycle Marketing

🕒 Setembro 22

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

🦅 Patrocina Visto H1B

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BenefitHub

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🤝 B2B

👥 RH Tech

💰 $850.000 Venture Round em 2011-03

B2B • HR Tech

A BenefitHub é o principal portal de benefícios para funcionários e mercado de descontos do mundo. Agora utilizado por milhares de empregadores globalmente, incluindo nos EUA, Canadá, Índia e Reino Unido, somos uma das empresas de crescimento mais rápido do setor e não temos planos de desacelerar.

Descrição

• Execute the newsletter program as a high-performing media channel, optimizing sponsored placements and commissionable offers • Advise Ad Sales and Merchant teams on inventory, placement, and campaign best practices • Report program and placement performance to partners and leadership using defensible metrics • Own execution and performance of every campaign and translate results into best-practice guidance • Propose and execute the global 22-market newsletter strategy and roadmap • Create market-by-market campaign and inventory calendars • Oversee campaigns from planning through send and post-send analysis • Build, QA, schedule, and deploy newsletter and email campaigns in the ESP • Manage dynamic offer placement and segment/client targeting and suppression • Develop mobile-first templates and run ongoing A/B testing • Own inbox placement, sender reputation, and deliverability across sending domains and markets • Manage IP/domain warm-up, authentication, list hygiene, audience data quality, and feedback loops • Serve as internal expert on deliverability and mailbox-provider requirements • Design and run activation, welcome, re-engagement, and win-back journeys • Own audience segmentation and personalization by market, client, and member behavior • Manage product marketing and go-to-market sends for BenefitHub products and verticals • Define and track performance, engagement, deliverability, and lifecycle KPIs • Lead performance updates to marketing leadership, the executive team, and the broader company • Ensure advertiser- and partner-facing metrics are accurate and account for invalid traffic • Lead, coach, and develop a team of email marketers and specialists • Improve intake, QA, approvals, and reporting processes • Manage ESP, CDP, and deliverability-tool vendor relationships • Support ESP strategy, capability evaluation, and platform migration • Ensure compliance with CAN-SPAM, CASL, GDPR, and consent/subscription/preference requirements

🎯 Requisitos

• 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program • Experience monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue • Deep, hands-on expertise in email deliverability, compliance, and reputation management • Experience with IP/domain warmup, SPF/DKIM/DMARC, list hygiene, and mailbox-provider relations • Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack; current stack includes Iterable and Lytics • Experience with segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting • Proven success managing and developing a high-performing team • Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies • Advanced knowledge of marketing analytics, attribution modeling, and performance measurement • Experience building KPIs and dashboards and translating performance data into insights • Judgment to distinguish genuine engagement from invalid traffic • Bachelor’s degree or equivalent practical experience • Preferred: background at an ecommerce, marketplace, perks/benefits, affiliate, deals, or media/ad-monetization company • Preferred: understanding of the HR, benefits, and employee-engagement landscape • Preferred: experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs

🏖️ Benefícios

• Medical and Dental (employer pays 75% of monthly contributions) • Telehealth (employer paid 100%) • Vision insurance (employer pays 100% of monthly contributions) • Domestic partner coverage for all insurance plans • 100% employer-paid life insurance • 401(k) retirement plan options, including employer contribution • Generous paid time off (PTO) • Generous sick time off (STO) program • Generous paid paternity and maternity leave policies • 11 holidays, including office closed the day after Thanksgiving • Flexible spending account program • Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)