CRM Specialist - Brazil

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BetWarrior

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🎲 Jogos de Azar

🎮 Jogos

🤖 Inteligência Artificial

Gambling • Gaming • Artificial Intelligence

A BetWarrior é uma operadora de apostas esportivas e cassino de ponta, fundada por executivos de alto nível do setor de apostas, com foco em soluções 'mobile first' e inovação digital. Com ênfase no uso de machine learning e inteligência artificial (IA), a BetWarrior aprimora a experiência dos fãs de apostas esportivas em mais de 12 mercados da América Latina. Com o respaldo das operadoras líderes Dagma e Inverclub, a empresa se orgulha de oferecer experiências de usuário exclusivas e sob medida, além de alavancar dados para criar um ambiente de apostas personalizado e social. Fundada em 2019, oferece um amplo portfólio de apostas esportivas, jogos de cassino e opções de live casino, com forte compromisso com o jogo responsável e a proteção do jogador.

Descrição

• Own and optimize CRM initiatives across specific lifecycle stages (e.g. Registration, Early Life, Retention, Reactivation). • Design, build, and manage automated lifecycle journeys end-to-end. • Translate business goals into lifecycle strategies, combining campaigns and automation. • Develop segmentation frameworks based on behavioral, transactional, and lifecycle data. • Implement and optimize trigger-based communications (real-time, event-based, behavioral). • Continuously monitor lifecycle performance and identify optimization opportunities. • Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns. • Work closely with data, product, and marketing teams to improve targeting, timing, and personalization. • Ensure consistency and quality of communication across all CRM touchpoints. • Contribute to building a scalable and structured lifecycle CRM framework.

🎯 Requisitos

• 3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation. • Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.). • Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation). • Solid understanding of lifecycle strategy and customer segmentation. • Experience working with trigger-based communications and real-time data. • Strong analytical skills (funnel analysis, cohort analysis, KPI tracking). • Experience designing and analyzing A/B tests and experimentation frameworks. • Ability to work with large datasets and translate data into actionable insights. • Experience collaborating with cross-functional teams (Product, Data, Marketing). • Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.

🏖️ Benefícios

• Great people, bold ideas, and a sharp focus on user experience set us apart • Health insurance • Paid time off • Flexible work arrangements • Professional development • Wellness programs