Director of Media

🕒 Julho 28

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Blackbaud

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

☁️ SaaS

🤝 Sem Fins Lucrativos

🤝 B2B

💰 $6.500.000 Series A em 2000-02

SaaS • Non-profit • B2B

A Blackbaud é uma empresa de software em nuvem que desenvolve soluções inteligentes para impacto social, focando em organizações sem fins lucrativos. Ela oferece produtos e serviços para captação de recursos, gestão de doadores, engajamento e soluções em nuvem específicas para o setor, ajudando instituições de caridade, educacionais e outras organizações voltadas a missões a operarem de maneira mais rápida e eficiente. A Blackbaud também oferece treinamento, suporte, recursos para desenvolvedores, um mercado de parceiros e pesquisa de mercado através do Instituto Blackbaud. A empresa enfatiza a privacidade, segurança e responsabilidade social corporativa.

Descrição

• Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets. • Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability. • Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact. • Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR). • Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks. • Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud. • Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs. • Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments. • Report what matters—delivering concise, outcome-oriented media narratives to senior leadership. • Act as a strategic media partner to Brand and Demand—translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.

🎯 Requisitos

• 10+ years of B2B or SaaS media leadership, owning brand and performance programs end-to-end across the funnel. • A proven track record building and leading high-impact media teams, including internal talent and agency partners. • Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms. • Strong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM-driven experiences and AI-powered search. • A portfolio of inventive, cost-efficient campaigns—including surprise-and-delight physical-world experiences and micro-targeted digital/physical hybrids—that delivered measurable lift. • Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media’s impact on net revenue retention. • Hands-on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions. • Strong analytical and storytelling skills, able to turn complex data into clear direction and executive-ready narratives. • Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA.

🏖️ Benefícios

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program