Brand Ops & Awareness Specialist

🕒 Junho 1

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CloudWalk, Inc.

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💳 Fintech

🤖 Inteligência Artificial

💰 $150.000.000 Series C em 2021-11

Fintech • Blockchain • Artificial Intelligence

CloudWalk, Inc. tem como foco revolucionar a indústria de pagamentos, democratizando os serviços financeiros e empoderando empreendedores por meio de soluções inovadoras. Sua missão é criar uma rede de pagamentos justa e tecnologicamente avançada na Terra e além. Utilizando IA e blockchain, a CloudWalk oferece produtos como o InfinitePay, uma plataforma financeira que atende empresas no Brasil, e o JIM, um sistema de pagamentos instantâneos nos EUA. A Stratus, sua blockchain de alta performance, dá suporte a redes globais de pagamentos. A CloudWalk enfatiza o engajamento do cliente e modelos econômicos disruptivos para transformar a maneira como os comerciantes vendem e lucram.

Descrição

• Lead the planning and execution of integrated brand and awareness campaigns. • Turn brand strategy and business priorities into campaign briefs, timelines, workflows, and launch plans. • Coordinate cross-functional workstreams across PR, social, paid media, creative, design, events, institutional projects, product, legal, and external partners. • Ensure every campaign has a clear objective, audience, message, channel strategy, timeline, budget, and success metrics. • Partner with the Creative Copywriter to shape concepts, messaging, headlines, scripts, and campaign narratives. • Partner with the Awareness Media Specialist to align creative assets, audiences, paid media plans, and reporting. • Work with PR to identify press angles, thought leadership opportunities, and reputation-building moments. • Work with Institutional Projects to turn partnerships, incentive law projects, and special initiatives into stronger brand stories. • Create and maintain campaign calendars, status reports, approval flows, and operating rituals. • Track campaign performance, consolidate learnings, and recommend improvements for future campaigns. • Act as the senior operational partner to the Head of Brand & Comms, helping remove the day-to-day execution burden from leadership.

🎯 Requisitos

• Fluent English and Portuguese, with strong communication skills in both languages. • 7+ years of experience in brand marketing, brand experience, integrated campaigns, marketing operations, campaign management, or related roles. • Proven experience leading 360° marketing campaigns across paid, owned, earned, and experiential channels. • Strong understanding of awareness campaigns, brand building, storytelling, channel strategy, and campaign measurement. • Experience translating business or brand priorities into clear briefs, launch plans, timelines, and deliverables. • Ability to connect strategy and execution — thinking big while managing details. • Strong stakeholder management skills, especially in fast-moving, cross-functional environments. • High ownership, autonomy, and operational discipline. • Ability to work closely with creative, PR, media, social, product, design, legal, people, and external partners. • Strong instinct for what makes a campaign relevant, clear, and effective. • Comfort working in a fast-paced startup environment.

🏖️ Benefícios

• Health insurance • Flexible work arrangements