Marketing Lead

Vaga não está no LinkedIn

🕒 Março 13

🗽 New York – Remoto

🗽 New York – Remote

💵 $170.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Code and Theory

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

🤝 B2B

☁️ SaaS

B2B • Digital Transformation • SaaS

A Code and Theory é uma agência criativa que coloca a tecnologia em primeiro lugar, operando na interseção entre criatividade e tecnologia. A empresa faz parcerias com empresas de mídia e publicação para moldar notícias políticas e realiza a transformação digital para marcas ambiciosas como Microsoft, Amazon, NFL e outras. Como parceiro de confiança, a agência é conhecida por sua expertise em desenvolver soluções completas que atendem às necessidades dos consumidores e dos negócios no cenário digital em evolução. Com uma equipe composta por 50% de engenheiros e 50% de criativos, a Code and Theory redefine a experiência digital em várias indústrias, incluindo automotiva, esportiva, hospitalidade, financeira e educação. Eles são reconhecidos por sua abordagem inovadora em transformação de negócios, sistemas de design impulsionados por IA e iniciativas estratégicas de marketing digital.

Descrição

• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't • Report on pipeline contribution, brand awareness, and program ROI to leadership

🎯 Requisitos

• 7-10+ years in product marketing, B2B marketing, or GTM roles — ideally marketing a SaaS platform, martech product or AI-powered solution • Experience in partner marketing or alliance marketing, with a track record of building co-marketing programs that deliver measurable pipeline results • Deep familiarity with the martech and AI landscape — you understand how enterprises buy and adopt marketing technology • Natural storytelling to translate complex technology and partnership narratives into simple, compelling messaging • Proven ability to build demand gen programs from scratch — events, digital, content and ABM • Ability to thrive in fast-moving, entrepreneurial environments and knows how to turn ambiguity into opportunity — this is a build role, not an inherit role • Equal comfort presenting to the C-suite and rolling up your sleeves to ship work • Strong analytical mindset with experience setting and tracking marketing KPIs tied to business outcomes.

🏖️ Benefícios

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development